Learning Library - 60 Seconds with Achievers Group
2012 Nov | Volume 7, Issue 10: Persuading Customers to Buy |  | |
Do you have any idea of your business sales conversion rate? Most business owners do not know this important fact about their business. This is a potential gold mine. But what is a conversion rate? Let us say in your business, you get 100 inquiries for people who want to subscribe and 10 of those people become subscribers. Your conversion rate is 10%. What is scary is that most business owners have no idea what their conversion rate is. In establishing or expanding your business, improving your conversion rates is the greatest single low-cost marketing area to explore. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Nov | Volume 7, Issue 10: Learn Online Marketing from President Barack Obama | | |
Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time. This was the final example of what has been the total domination of the online space by the Obama campaign, with many lessons and examples of best practice that we can apply to our own online marketing. Here are some that stand out! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Nov | Volume 7, Issue 10: Leading Across and Leading Down | | |
Research shows that a leader will do most of his or her learning and leadership development when they are in the middle of an organisation, when they did not have a position or title. What are you doing to develop your leadership/influence right now? Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 Nov | Volume 7, Issue 10: How Skilled Are Your Team Members? | | |
Sunday week before last, I was fortunate enough to compete in the Noosa Triathlon, before we get too excited, no not all on my own! Lucky for me we had a team, with each completing a leg. One thrashed it out in the water, dodging feet, arms and elbows, another sweating it out in the hot sun pounding the pavement and yours truly on the bike, taking head winds and hills! So, what has this got to do with business? Everything! Lets break up the parts. Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2012 Oct | Volume 7, Issue 9: Growing People | | |
Pastor Joel Osteen tells this story - An observer was watching a fisherman having a very successful day. He caught many large fish, however released the large and kept the smaller fish. When questioned, the fisherman’s response was I only have a 10 inch frying pan. If your vision is small, you will limit your life. You need to enlarge the vision - prepare larger containers and grow people with greater capacity. That way you will see increase in your own life as well as theirs. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Oct | Volume 7, Issue 9: Make Your Business Really Fly | | |
When we first start working with clients they have a fair idea of where they want their business to be over the next few years, however there is a lack of clarity as to how each component drives the business. There are 5 key components that need to be combined if you really want your business to fly and for your business to give you what you want. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Oct | Volume 7, Issue 9: Adwords versus SEO - A Virtual Show Down | | |
As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO. In this note we compare Adwords and SEO. Let the virtual showdown commence! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Oct | Volume 7, Issue 9: 5 Ways to Lead Up - For Leaders in the Middle | | |
For mid level leaders, influencing upwards is the training ground for future opportunities. Learning to influence our up-line requires sensitivity, right motives, great integrity and people skills. Here are 5 ways to lead up - taken from John Maxwell’s The 360 degree Leader. Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 Oct | Volume 7, Issue 9: What Are The Key Buying Motivations For Your Customers And Clients? | | |
I’m sure you’ve heard the statement before “we buy on emotion, and justify the purchase logically”, but what are some of those emotional triggers that motivate our customers or clients to buy? There are many examples but let’s look at the Pen (I’m quite a collector of Pens so I understand the emotional attachment here). If I asked you, “What is the best pen?” most would say, “It has to be the Montblanc!” But what is a pen and what function does it serve? Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2012 Sep | Volume 7, Issue 8: Leading People | | |
I’ve met and dealt with many leaders of both small and large organizations over the years. Those that stood out to me and were seeing real results were leaders who kept in touch with their people. Lachlan Murdoch, elder son of media mogul, Rupert Murdoch, once said, “Some of our line employees have developed innovations, in their own time, that have saved us hundreds of thousands of dollars. These were things that our senior management would never have thought of.” Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
