Learning Library - 60 Seconds with Achievers Group

Volume 7, Issue 11: Target your most recent website visitors with Google Remarketing

If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing!

Marketeers often say that 7 to 12 interactions or “touches” are needed to convert a new customer. With this in mind, Google are now offering a remarketing advertising service, which really is a revolution in how businesses of any size can advertise online...

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 11: Five Practical Tools for Great 360 Degree Leadership

We have the privilege of working with hundreds of businesses across Australia and New Zealand and one thing is absolutely consistent: issues with staff. I have a question for you. Are you the business owner contributing to the problem? You can’t change another person, but what is within your scope to change and grow? Reflect on your leadership with your team over the holiday break and make a note to change just one thing in 2013. Here are some tools to prompt your thinking...

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 11: 5 Reasons Your Staff Don't Do What They Should Do

Have you ever heard yourself saying – Why won’t my staff do as they should? I’m pulling my hair out here! Well business owners and managers, here are the 5 reasons they don’t:
• Education
• Communication
• Application
• Motivation
• Insubordination

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 10: Out of Disaster

James Audubon, a famous early American frontiersman, started out in business where he changed locations, partnerships and eventually failed when hard times hit. He was jailed briefly for bankruptcy. Finally he set out to pursue his passion for the American frontier. He was an excellent hunter and artist so he travelled the country drawing birds and wildlife which earned him a place as one of the greatest wildlife artists.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 10: Persuading Customers to Buy

Do you have any idea of your business sales conversion rate? Most business owners do not know this important fact about their business. This is a potential gold mine. But what is a conversion rate? Let us say in your business, you get 100 inquiries for people who want to subscribe and 10 of those people become subscribers. Your conversion rate is 10%. What is scary is that most business owners have no idea what their conversion rate is. In establishing or expanding your business, improving your conversion rates is the greatest single low-cost marketing area to explore.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 10: Learn Online Marketing from President Barack Obama

Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time. This was the final example of what has been the total domination of the online space by the Obama campaign, with many lessons and examples of best practice that we can apply to our own online marketing. Here are some that stand out!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 10: Leading Across and Leading Down

Research shows that a leader will do most of his or her learning and leadership development when they are in the middle of an organisation, when they did not have a position or title. What are you doing to develop your leadership/influence right now?

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 10: How Skilled Are Your Team Members?

Sunday week before last, I was fortunate enough to compete in the Noosa Triathlon, before we get too excited, no not all on my own! Lucky for me we had a team, with each completing a leg. One thrashed it out in the water, dodging feet, arms and elbows, another sweating it out in the hot sun pounding the pavement and yours truly on the bike, taking head winds and hills! So, what has this got to do with business? Everything! Lets break up the parts.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 9: Growing People

Pastor Joel Osteen tells this story - An observer was watching a fisherman having a very successful day. He caught many large fish, however released the large and kept the smaller fish. When questioned, the fisherman’s response was I only have a 10 inch frying pan. If your vision is small, you will limit your life. You need to enlarge the vision - prepare larger containers and grow people with greater capacity. That way you will see increase in your own life as well as theirs.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 9: Make Your Business Really Fly

When we first start working with clients they have a fair idea of where they want their business to be over the next few years, however there is a lack of clarity as to how each component drives the business. There are 5 key components that need to be combined if you really want your business to fly and for your business to give you what you want.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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