Learning Library - 60 Seconds with Achievers Group

Volume 9, Issue 7: Improve Sales by Developing Your Relationships

Research from Stanford University has shown that 87% of sales success is based on people knowledge and connecting and 13% on product and service knowledge. Know your customers and connect with them. In this article are 11 simple tips you can apply right now. Itís more than just a business principle. Developing quality relationships is vital in every area of life.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 9, Issue 7: Read Your Prospect Like a Book!

Research indicates over 70 percent of our communication is done non-verbally. Studies show that nonverbal communication has a much greater impact and reliability than the spoken word. Therefore, if your prospect's words are incongruent with his or her body language, you would be wise to rely on body language as a more accurate reflection of true feelings.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 9, Issue 7: The Declining Profitability of Adwords

Adwords, the search advertising program behind Googleís huge financial success, is now less effective for advertisers, as online markets become saturated with competitors. Particularly in trades and online retail, there are a huge number of businesses competing, raising the cost per click (CPC) on adverts to unprofitable levels. Larger businesses now also seem prepared to pay a very high customer acquisition cost (CAC), by taking into account the life time value (LTV) of the client, rather than the cost of the individual sale. With this approach, many small operators are being forced out of the Adwords market. Given the increasing cost of online advertising, what can be done?

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 9, Issue 7: Want To Increase Your Sales Effortlessly?

What is the easiest way to increase your sales and profits? Simple. Sell more to those who already know, like and trust you. Iíd expect they are already likely to buy from you again and due to their confidence in your products and more importantly, service, your margins will be higher. But hereís the kicker, as they are already with you, there are little or no marketing costs, allowing you an even stronger bottom line which you could reinvest back into training, customer loyalty or expand products and services.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 9, Issue 6: Strategies for Growth

The Boston Consulting Group recently studied the performance of 1,600 global companies with revenues over $1 billion. These were mature businesses that found ways to grow sustainably. They discovered only 310 companies, 1 in 5, broke away from stagnant growth and grew at twice the rate of their peers, growing sustainably for at least 5 years. Letís look at the lessons learned from these companies.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 9, Issue 6: Itís been one of those days...

Its been one of those days. Nothing has gone right, clients are complaining, people you rely on are making errors or forgetting tasks that they were quite capable of yesterday. A big new client may suddenly be going sour or your latest transformation effort causing additional issues rather than solving them. Regardless of how organised, competent or efficient you are, from time to time you will experience one of those days.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 9, Issue 6: Why outsourcing chat support on your website is a bad idea

There are now several online services available to small business to install chat directly on your website, so when a user visits your site, they can directly engage with a person to make an enquiry or ask a question. Typically the user clicks on a chat button, which launches the chat window. In principle, this sounds like a great idea, as the user can quickly connect with someone 24/7. In fact, live chat can increase your enquiry rates if done properly.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 9, Issue 6: Are You Getting The Most Out Of Your Team?

Research has found that as much as 60% of the work done in the average business is spent doing: the right thing wrong, the wrong thing right, correcting the wrong thing to make it right or supervising staff to make sure they are doing the right thing, the right way, at the right time. Is this the case for your business?

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 9, Issue 5: Build Your Team

Hire the right people, not necessarily the people you can afford. When interviewing for new staff, ask questions such as: What excites you in life? How do you view work? If pay wasnít an issue, what kind of job would you choose? What activities are you involved in outside work? What are your dreams for the future? Present your organisationís vision, mission and values then ask: What is your impression of these? Look for passion, commitment and enthusiasm.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 9, Issue 5: Take the First Step... to Get Your Life Back!

One of the most common mistakes made in business is so simple itís no wonder that nearly every small to medium size business makes it. A lot of businesses have been designed to take from people. The business takes your time, life, money and in a lot of cases, the business takes the joy out of living. If this is not your business then you are blessed and you need to make sure you focus on developing your business further and take advantage of the opportunities available to you.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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