Learning Library - 60 Seconds with Achievers Group

Volume 7, Issue 9: Adwords versus SEO - A Virtual Show Down

As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO. In this note we compare Adwords and SEO. Let the virtual showdown commence!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 9: 5 Ways to Lead Up - For Leaders in the Middle

For mid level leaders, influencing upwards is the training ground for future opportunities. Learning to influence our up-line requires sensitivity, right motives, great integrity and people skills. Here are 5 ways to lead up - taken from John Maxwell’s The 360 degree Leader.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 9: What Are The Key Buying Motivations For Your Customers And Clients?

I’m sure you’ve heard the statement before “we buy on emotion, and justify the purchase logically”, but what are some of those emotional triggers that motivate our customers or clients to buy? There are many examples but let’s look at the Pen (I’m quite a collector of Pens so I understand the emotional attachment here). If I asked you, “What is the best pen?” most would say, “It has to be the Montblanc!” But what is a pen and what function does it serve?

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 8: Leading People

I’ve met and dealt with many leaders of both small and large organizations over the years. Those that stood out to me and were seeing real results were leaders who kept in touch with their people. Lachlan Murdoch, elder son of media mogul, Rupert Murdoch, once said, “Some of our line employees have developed innovations, in their own time, that have saved us hundreds of thousands of dollars. These were things that our senior management would never have thought of.”

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 8: 200% Increase in Productivity and Employees Fighting to Work Harder!

“Our client was so upset in the 200% productivity gain that he turned red in the face and shouted obscenities around the office”

Our client was not upset with us or the gain, he was upset because he felt that his employees had been taking unfair advantage of him for many years and this was the proof. In reality it was not the employees that were the problem it was the business model that they had to work to that was the problem.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 8: Is Social Media Marketing a Waste Of Money?

Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 8: Mid Organisation Employee Promotion Strategy 101

Often people in the middle of an organisation have to acquire and practise more effective people skills than the top dog because unlike the boss, they don’t have a choice with whom they work with. An employee with career aspirations has to learn to influence 360 degrees, to employ great competence, tolerance, patience and so much more. As an employee, you will know the strengths of the business, and if you think like a leader, you will have very significant ideas to improve the business performance.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 8: Are Your Customers And Clients Excited?

Ive just arrived back from a charity bike ride with close to 100 others including support crew. Whilst the ride was challenging, it was refreshing to spend time with business owners and senior managers from Brisbane, Melbourne and as far away as Perth. As we pushed our bodies over the 266 K trek, the topic of whats working for you in your business was met with excitement and enthusiasm. Whilst many agreed times are tough, these business owners and leaders in their respective fields are always looking at what their customer and clients’ ever changing habits are. Often, creating new opportunities for their businesses.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 7: Retail & Business Technology - Part 3

Let these innovations set your mind going in your business.

My skull is ringing!!
Nokia is seeking a patent for tattoos that vibrate to let people know they have calls on their mobile phones. The technology would enable tattoos to receive magnetic waves emitted by mobiles. These tattoos would generate a ‘perceivable stimulus’ to alert people to calls, messages or batteries running low.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 7: 5 Simple Business Strategies that Cost Little Money And Get Instant Results!

1. Conversion rate improvement

One of the commonly missed opportunities is in the area of conversion rates. “Sales are down!” cries the business owner, and their solution is to spend more money on advertising. But what happens if you get all of these leads into the business and your sales team is not converting? Time and time again this is the greatest opportunity to increase sales - by focusing on improving the conversion rate. It is also the cheapest way to increase your sales.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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