Learning Library - 60 Seconds with Achievers Group

Volume 7, Issue 7: Create A Home-Page that Actually Converts!

Most website home-pages are a mish-mash of content, marketing-speak and half-hearted call to actions, often the result of a compromise between management, designers and marketing staff. The committee approach taken often results in a confused message, too many ideas and a poor conversion rate. In this article we discuss a better way, one based on finding a clear, focused message supported by universal design principles.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 7: 7 Ways To Discover New Ideas, 3 Things to Avoid When Innovating

Thinking creatively can uncover hidden opportunities for business growth, which in turn increases profit, results and an improvement in our way of living. One of my much loved clients works in manufacturing as a Production Manager. Through thinking creatively, he enhanced the productivity of one of the machines and the result was an incredible improvement in its productivity where the machine was able to work longer and produce between 30-50% more products while running the same amount of hours as before. Innovative thinking was at the heart.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 7: Building Loyalty Through Personal Touches

We all appreciate the small, personal touches that make us feel special. It creates a stronger bond between you and the person who makes you feel special. In business too, its the small, personal touches that make your customers feel valued. And when they feel valued, they are more likely to remain loyal to you, even when your competitors offer a more competitive price. In all the rushing around during a busy day, its easy for us to overlook crucial relationship building opportunities with our customers. Yet many of these opportunities are far more cost-effective than any marketing campaign!

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 6: Retail & Business Technology - Part 2

Looking at more Tech changes to stimulate your thinking:

Texting a crappy nappy!
A new monitoring system built into baby clothes sends emails or text messages to parents warning them that a nappy change might be needed! It can also detect a babyís heart rate and temperature. Sold in the US for $140, it detects moisture on the babyís skin which indicates the nappy has begun to leak. A thread in the fabric senses electrical signals on the skin, when the skin is moist, the signal is stronger.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 6: The Pillars of Business Success

You should not even think about expanding your business until all the fundamental aspects are working properly. Businesses have four main pillars that need to be in place before it can be expanded. We are going to now discuss what they are and how you can build them.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 6: Design of Effective Facebook Advertising Campaigns

Facebook advertising is easy to set-up and can be very effective at targeting a niche demographic, when the correct strategy is put in place to maximise your return on investment. In this article I provide a 4-step process to measure and maximise your conversion rate on facebook advertising campaigns. Often, only the advert is considered in the design of a campaign when in fact the design of your facebook landing page is just as important in achieving results.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 6: People Skills 101

Five sources of conflict that could easily trick you into losing your cool. Read with caution!

Conflict is all around us yet, mostly we are not taught how to effectively and constructively deal with it prior to entering the workforce. Instead we are left to learn the hard way - through experience - which if the relationship goes sour, can be a costly way to learn.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 6: The Salesperson's Tool Kit

To be a successful salesperson, you have to be competent and confident. This means you have to know the features and benefits or your product or service. But you also have to have self-confidence to be able to communicate this knowledge to your customers.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 5: Retail & Business Technology - Part 1

With the rapid changes and innovation in technology and social media, society is changing as well. In business you need to understand how best to use it, or be left behind. You donít need to be a tech guru, but you have to have a basic understanding of how your business can use technology as a tool that will lift you above your competitors. Have a think how emerging technology could benefit your business - look at some of these examples to stimulate your thinking.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 5: Don't Put Square Pegs in Round Holes

Do you ever feel that although you have very carefully recruited your team to get the best and brightest people working for you, somehow they are not doing as well as you hoped? Maybe you have them in the wrong job. I am a passionate believer in allowing people to do the things that they are best at. I believe that everyone has a gift and I think true enjoyment, productivity, success and significance comes from doing our gift.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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