Learning Library - 60 Seconds with Achievers Group

Volume 8, Issue 2: The SoLoMo Revolution and what it means for your business

SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook. SoLoMo has emerged as an evolution of local search, wherein desktop users would look for local businesses, news or products in search engines such as Google.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 2: Collaborative Leadership vs the Autocratic “My way or the highway.”

Businesses, who have a balance of genders within the leadership team or if there is a strong collaborative leadership style, will enjoy performance improvement and an increase in profitability. Those leaders who embrace a collaborative leadership style having rejected the autocratic leadership approach of yesteryear see leaders and employees genuinely focused on solving problems together.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 8, Issue 2: What’s The Vision For Your Business?

In business we start out with a vision, a vision of what the business will look like, what it will do, how it will help the customers, staff, business partners (suppliers) and of course, how much money youll make. All of this leads to a personal vision of what your future lifestyle looks like. Often in times of adversity, such as the devastating floods here in Bundaberg, we are forced to re-think or re-focus on our vision. Quite frankly, businesses in Bundaberg and a good chunk of the Wide Bay will be affected by the recent events, both positively and negatively.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 8, Issue 1: Write Your Own Future

Winston Churchill was quoted as saying: “History will be kind to me, because I intend to write it.”
As a business owner or a department head, are you allowing external and internal influences to write your future? When you look back at the end of the year to see what you’ve achieved, did you actually achieve what you would like to? Well, the start of 2013 is a great opportunity to look at the areas where you can re-write your future.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 8, Issue 1: 13 Reasons Why Your Marketing Sucks

Why is it particularly hard to have really good marketing campaigns? Maybe we need to take a good look at ourselves and what we are doing. There are potentially 13 good reasons why your marketing might suck. I am going to be honest with you. I have probably done business with 180 companies and I have spoken to around 10,000 business owners, but much of the marketing that I see is still rubbish. Everybody wants the silver bullet but no one wants to change.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 8, Issue 1: 7 Steps to Successful Website Marketing in 2013

2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO. 2013 is shaping up to be an exciting year for those who may have fallen short in their website marketing efforts last year. The new year is the perfect opportunity to position your business online, particularly in the areas of social media, mobile and local search. In this article we provide 7 steps that will help you get on the right track to successful website marketing in 2013!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 1: 6 Steps to Develop Your Leadership Character

Trust, integrity, drugs in sport and the election – it’s a leadership issue. This article over simplifies the complexity of human behaviour on purpose, to tease out some thought provoking comments and to poke at the fleshy side of our own behaviour. We hold our leaders to a higher standard then we can live by ourselves. Therefore the best response is to work on our own level of influence and ruefully smile with understanding and compassion at the humanity of the leaders around us.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 8, Issue 1: Lead Your Business Through Troubled Times

Winston Churchill once stated It is not enough that we do our best, but we must do what is necessary. As business leaders (and even as parents for that matter) we know that people will follow the example set. Your example! Living in Bundaberg, as you may have seen or heard on the news, right now our city is recovering from devastation, with around 4,000 homes affected and over 350 businesses are in disarray, even those not directly affected by the floods.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 11: Growth Through Franchising

I recently returned from the ‘Growth through Franchising Forum’ in Singapore and it reinforced to me that:
• Franchising is still a great way to grow your business.
• There are enormous opportunities available in emerging countries throughout Asia like Bangladesh, Cambodia, Myanmar and Vietnam.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 11: Im a nice Customer

Im a nice customer. You all know me. Im the one who never complains no matter what kind of service I get.

Ill go into a restaurant and Ill sit while the waitress gossips with her boyfriend and never bothers to look and see if my hamburger is ready to go. Sometimes someone who came in later than I did gets my hamburger, but I dont complain...

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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