Learning Library - 60 Seconds with Achievers Group

Volume 7, Issue 5: Using Google for Business and Search Engine Rankings

Google is a new social network that is rapidly becoming an important player in the social media landscape. Google currently has over 90 million users worldwide and although this is still far from Facebook’s 800 million membership base, comparisons between the two are being made as this new social network gains momentum.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 5: Engage In The Multiplication Factor And Watch Your Business Soar

Most readers will know about the 80/20 rule. It can be applied to any area of our world and provide us with incredibly amazing results. The same rule can be applied when developing our staff. If we identify the staff members who are the key Influences in our organisation we have identified the top 20% of our staff. Developing the top 20% of our staff inextricably links our organisation with the multiplication principle. If you focus your attention on developing your top people they will excel and take their team with them.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 5: Developing Your Customer Message In Sync

Have you noticed a difference in customer message interpretations of your sales and marketing departments? Marketing is often more focused on product facts and benefits while salespeople are more focused on the relationships and client/customer needs. Salespeople speak the customers language, whereas the people responsible for creating your marketing material often dont!

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 4: Don't Stay Small

There’s a certain species of fish that when you place them in a tiny aquarium, they stay small. However if you place that same fish in a large body of water, it will grow to its intended size. You and I are the same. If our thinking is influenced by an environment that’s limited and small, we will stay small. If we get around people who think big, dream big and plan big then we will grow to our intended size.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 4: Testimonials - Get Your Customers to Do the Selling for You

You can reach out to your potential clients through advertising or through your website. But how do you convince them that what you are saying about your product or service is true? How do you persuade them to choose you? You must use testimonials. Done properly, testimonials are a sure fire winner. Testimonials are effective because they build social proof. A lot of organizations and also consumers themselves realise that you will not believe me, but you will believe what others say about me.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 4: Do your website and social media profile photos need a reality check?

Are you still using tired old stock photos on your website and marketing material? Or a profile photo from 1985? Are your images saying polished, professional and modern… or dated and corny?

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 4: Blast through your Leadership Lid and make 2012 the best year yet!

If our business is performing at a moderate level and we want to improve, it’s a reflection of our leadership. Increase our leadership lid and we increase our business performance and profitability.

Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari

Volume 7, Issue 4: Make Doing Business with You Easy, Appealing, Desirable, and Fun!

A MUST for all business owners is to periodically review their businesses through the eyes of their customers or prospects (those that we want to turn into customers). When people come into your place of business, how well trained are your sales people? How much time have you spent preparing proper greetings, qualifying questions, presentation skills and advice for your team to ask or to offer to your customers? Do you take your customers, prospects and business for granted?

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 3: You Need To Lead

As I move around and speak at various events, I am constantly left with the impression from many business people that they are in a ‘slump’. They want a fresh approach, but don’t want to take risks. You need to lead your way out – it starts with you!

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 7, Issue 3: 10 Ways to Evaluate a Market

Over the years I have seen lots of budding entrepreneurs with bright ideas, but all too often passion and enthusiasm get in the way of good business sense. Before you know it, a whole heap of time and money have been spent on a complete dud. Why? No one wants it. How do you reliably assess the market for your new venture? I have a ten point checklist to help. It will also help you to determine if the business that you are already in is still relevant.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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