Learning Library - 60 Seconds with Achievers Group
2015 Nov | Volume 10, Issue 4: Co-working: Why you should ditch your home-office for a shared space |  | |
Having temporarily moved to Melbourne, I have been in the unusual situation of working out of my bedroom. As a long-time exponent of working from home, I was surprised to find this situation very challenging. With several project dead-lines looming, there was little opportunity to get out and about. With this in mind, I decided to try out a few of the co-working spaces across Melbourne. Initially sceptical if any real work could be achieved in these spaces, I have been surprised to discover just how great co-working can be. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2015 Aug | Volume 10, Issue 3: Targetting Suburbs in the Search Engines | | |
With the increasing competitiveness of search , many businesses are turning to local search tactics to rank for suburb searches. In particular for local businesses and contractors, ranking for suburbs is becoming increasingly important. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2015 May | Volume 10, Issue 2: The revolution of crowdfunding in Australia | | |
Crowdfunding sites like Kickstarter have received massive attention in recent years, enabling a large number of people to make a small investment in a project or cause, typically in exchange for rewards. The reward is often early access to the future product or service. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2015 Feb | Volume 10, Issue 1: Easy ways to create content worth sharing | | |
Brainstorming on writing articles for newsletters, blogs and websites can at times be difficult. Here are some easy ways to create content for your business or social purpose. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Sep | Volume 9, Issue 8: HTTPS security is now an SEO ranking signal | | |
Just a few weeks ago Google announced that they are now using HTTPS encryption as a search engine ranking signal. When you visit a website, you can tell if it uses security encryption if the web address begins with https:// rather than http://. The web browser may also show the padlock icon. In an effort to make the Internet more secure, Google is encouraging all websites to switch from HTTP to HTTPS. HTTPS is also often referred to as SSL or TSP. In this short article, we explain more about this change. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Aug | Volume 9, Issue 7: The Declining Profitability of Adwords | | |
Adwords, the search advertising program behind Google’s huge financial success, is now less effective for advertisers, as online markets become saturated with competitors. Particularly in trades and online retail, there are a huge number of businesses competing, raising the cost per click (CPC) on adverts to unprofitable levels. Larger businesses now also seem prepared to pay a very high customer acquisition cost (CAC), by taking into account the life time value (LTV) of the client, rather than the cost of the individual sale. With this approach, many small operators are being forced out of the Adwords market. Given the increasing cost of online advertising, what can be done? Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Jul | Volume 9, Issue 6: Why outsourcing chat support on your website is a bad idea | | |
There are now several online services available to small business to install chat directly on your website, so when a user visits your site, they can directly engage with a person to make an enquiry or ask a question. Typically the user clicks on a chat button, which launches the chat window. In principle, this sounds like a great idea, as the user can quickly connect with someone 24/7. In fact, live chat can increase your enquiry rates if done properly. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Jun | Volume 9, Issue 5: Release of new domain name extensions | | |
Since January 2014, ICAAN has been in the process of releasing new domain extensions. Over 250 new extensions have already been delegated, with potentially thousands more in the coming years. Prior to the release, we were limited to the common extensions at the end of a web address, like .com, .org and .net. It is important to secure your branding domain extensions, such that competitors are not able to use these domains in the same or other markets from your own. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 May | Volume 9, Issue 4: On scaling your professional services or consulting business | | |
Professional service firms focus on building strong business relationships and serving clients, not necessarily on the creation of new products or repeatable services that are easily scaled. The growth of a consultancy is typically linear, being tied to the number of consultants and hours that can be billed per project. In this article, we discuss some of the issues faced by professional service firms, as well as suggest 3 possible solutions for growth: 1-Maximise, 2-Multiply and 3-Metamorphosis. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Apr | Volume 9, Issue 3: Goldilocks pricing to eliminate discounts and maximise profits | | |
Setting your prices to capture maximum value and avoid discounts is critical to business success. One approach is to use multi-level or tiered pricing; for example a typical multi-level pricing system has 3 levels (good, better, best) or (silver, gold, platinum). Also known as Goldilocks pricing, this approach works on the principle that customers tend to avoid extremes and go for the middle option. In this article, we explain below how to design a multi-level pricing system using the latest research in behavioural psychology, to help maximise your profits and circumvent tough pricing negotiators. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
