Learning Library - 60 Seconds with Achievers Group
2011 Jun | Volume 6, Issue 5: Audit Your Own Website – Our Top 22 Tips |  | |
Congratulations to the ten lucky winners of last months free website marketing review competition! For those that missed out, I have compiled a 22 point website check-list so you can audit your own website and online marketing. Now you have the ammunition to hold your website designer accountable! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 May | Volume 6, Issue 4: Marketing - What's holding your business back? | | |
There can be many things that hold our business back. Marketing is certainly one of these areas. Is your marketing the same year after year? Are you measuring it? Do you know whats working? Do you continue to market the same way that your competition does? Is your only reason because thats what they are doing? Do you feel you dont have the ability or contacts or where-with-all to actually do something different that will make you stand out? Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 May | Volume 6, Issue 4: Tips On Customer Surveys and Getting Better Customer Input | | |
Surveys are an excellent way to find out how your customers feel about a new product, service, location, store policy or virtually anything thats important to your business. A survey will tell you what your customers expect of you and your company, and clarify how well you are performing in their eyes. If executed properly, you can achieve impressive results without spending a lot of money. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 May | Volume 6, Issue 4: Tips from Google on What Counts as a High Quality Website | | |
Google recently announced the new Panda update to Google search, which tackles the task of more rigorously assessing website quality. This has caused many sites with low quality content dramatically dropping in their search results. This is a plus for websites with high quality, remarkable and original content. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Apr | Volume 6, Issue 3: Draw A Line In The Sand | | |
As Easter approaches we can learn some valuable lessons from the Easter story. God drew a line in the sand when He sent Jesus - He provided the solution for mankind with His own son. In business we need to draw a line in the sand - get those problems solved! Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Apr | Volume 6, Issue 3: Providing Superior Customer Service | | |
You can use customer service as a powerful way to set yourself apart from your competition. Its one of the strengths a small business has and, by emphasizing customer service, you can compete with larger companies who may offer more variety, lower prices, and other perks you cant afford. But many small businesses fall short in the customer service category. Why? Ignorance is one reason. There simply are not a lot of examples of good customer service on which to model your company. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Apr | Volume 6, Issue 3: Attraction Marketing – Earn Attention, Don't Buy It | | |
The continual bombardment of our senses with commercials and branding messages has inoculated us with strong advertising resistance. With so many competing messages, its no wonder we are choosing to tune out. TV, newspapers, magazines and billboards are fast losing the battle to interrupt our diminishing attention spans. This process has been amplified by the wide spread adoption of the Internet, with its power to enable us to search for and select only messages that interest us. How can your business attract new customers? By being relevant and interesting, with a focus on getting found by customers, rather than chasing after them. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Mar | Volume 6, Issue 2: Stimulate Your Creative Thinking | | |
I was emailed recently by a friend who had worked with me many years ago. He asked the question, “What do you do to stimulate your creative thinking?” It’s a good question – we all need to solve problems, create new marketing ideas, find new ways to do business and live life creatively.
Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Mar | Volume 6, Issue 2: The Ladder Of Loyalty: Turning Prospects Into Evangelists | | |
The Ladder of Loyalty has seven rungs, and it can be a stairway to paradise for the smart business owner. If you can turn suspects - anyone whos in your target market, whether they know it or not - into evangelists, wholl promote your product or service at every opportunity, you can save a lot of money on marketing while watching the sales roll in. But it wont happen by itself, youll need a well-thought-out strategy, good people and sound systems which will move your customers through the various stages seamlessly. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Mar | Volume 6, Issue 2: Why are our online product sales so low? An insider’s guide | | |
With the hype surrounding the massive growth in online product sales, many business owners feel conned when instant profits are not quickly realised. The truth is that creating a successful online store or e-commerce website is incredibly challenging, particularly with a shoe-string marketing budget. Success depends on picking the right niche, product innovation and a unique online content strategy. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
