The Ladder Of Loyalty: Turning Prospects Into Evangelists

The Ladder of Loyalty has seven rungs, and it can be a stairway to paradise for the smart business owner. If you can turn "suspects" - anyone who's in your target market, whether they know it or not - into "evangelists", who'll promote your product or service at every opportunity, you can save a lot of money on marketing while watching the sales roll in. But it won't happen by itself, you'll need a well-thought-out strategy, good people and sound systems which will move your customers through the various stages seamlessly.

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About Tony Gattari, Achievers Group

The author is founder and Chief Energy Officer of Achievers group. He is a much in demand passionate professional speaker, business educator, author and corporate, business advisor. He has worked with over 140 businesses around the world.

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