The Ladder Of Loyalty: Turning Prospects Into Evangelists
The Ladder of Loyalty has seven rungs, and it can be a stairway to paradise for the smart business owner. If you can turn "suspects" - anyone who's in your target market, whether they know it or not - into "evangelists", who'll promote your product or service at every opportunity, you can save a lot of money on marketing while watching the sales roll in. But it won't happen by itself, you'll need a well-thought-out strategy, good people and sound systems which will move your customers through the various stages seamlessly.
About Tony Gattari, Achievers Group
The author is founder and Chief Energy Officer of Achievers group. He is a much in demand passionate professional speaker, business educator, author and corporate, business advisor. He has worked with over 140 businesses around the world.
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