Learning Library - 60 Seconds with Achievers Group
2012 May | Volume 7, Issue 4: Testimonials - Get Your Customers to Do the Selling for You | ![]() | |
You can reach out to your potential clients through advertising or through your website. But how do you convince them that what you are saying about your product or service is true? How do you persuade them to choose you? You must use testimonials. Done properly, testimonials are a sure fire winner. Testimonials are effective because they build social proof. A lot of organizations and also consumers themselves realise that you will not believe me, but you will believe what others say about me. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 May | Volume 7, Issue 4: Do your website and social media profile photos need a reality check? | ![]() | |
Are you still using tired old stock photos on your website and marketing material? Or a profile photo from 1985? Are your images saying polished, professional and modern… or dated and corny? Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 May | Volume 7, Issue 4: Blast through your Leadership Lid and make 2012 the best year yet! | ![]() | |
If our business is performing at a moderate level and we want to improve, it’s a reflection of our leadership. Increase our leadership lid and we increase our business performance and profitability. Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 May | Volume 7, Issue 4: Make Doing Business with You Easy, Appealing, Desirable, and Fun! | ![]() | |
A MUST for all business owners is to periodically review their businesses through the eyes of their customers or prospects (those that we want to turn into customers). When people come into your place of business, how well trained are your sales people? How much time have you spent preparing proper greetings, qualifying questions, presentation skills and advice for your team to ask or to offer to your customers? Do you take your customers, prospects and business for granted? Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2012 Apr | Volume 7, Issue 3: You Need To Lead | ![]() | |
As I move around and speak at various events, I am constantly left with the impression from many business people that they are in a ‘slump’. They want a fresh approach, but don’t want to take risks. You need to lead your way out – it starts with you! Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Apr | Volume 7, Issue 3: 10 Ways to Evaluate a Market | ![]() | |
Over the years I have seen lots of budding entrepreneurs with bright ideas, but all too often passion and enthusiasm get in the way of good business sense. Before you know it, a whole heap of time and money have been spent on a complete dud. Why? No one wants it. How do you reliably assess the market for your new venture? I have a ten point checklist to help. It will also help you to determine if the business that you are already in is still relevant. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Apr | Volume 7, Issue 3: Self-Publishing an eBook | ![]() | |
The majority of ebooks will sell less than 150 copies, with most of these sales going to friends and family of the author (Juniper Research). However, ebook sales are growing fast with the rapid uptake of mobile devices like ipads, the kindle and ebook readers. Total mobile ebook sales are forecast to reach $10B by 2016, with close to 1 million books in the Amazon Kindle Store. In this article I explore the how and why of producing an ebook, as a tool for promoting your business or consultancy. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Apr | Volume 7, Issue 3: 5 Elements Your Top Team Members Must Have | ![]() | |
Who is in your Inner Circle? Mother Teresa said, “You can do what I cannot do. I can do what you cannot do. Together we can do great things.” This is what happens when we have the right people in our Inner Circle. The Inner Circle consists of key players who bring one of the following five things to your business. Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 Apr | Volume 7, Issue 3: The Famous Five Percent Model | ![]() | |
In business we constantly look for the “Big Increase” The Massive Marketing Campaign at aggressive price points and really pushing to increase new customers! Whilst may be one aspect of your business strategy, or in some cases the only aspect, consider this … small changes = massive results.
Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2012 Mar | Volume 7, Issue 2: Business Lessons From Espresso | ![]() | |
How did coffee go from a cheap cuppa to a gourmet drink? There are a few innovators to thank and a few lessons to be learned along the way. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||