Learning Library - 60 Seconds with Achievers Group
2012 Apr | Volume 7, Issue 3: Self-Publishing an eBook |  | |
The majority of ebooks will sell less than 150 copies, with most of these sales going to friends and family of the author (Juniper Research). However, ebook sales are growing fast with the rapid uptake of mobile devices like ipads, the kindle and ebook readers. Total mobile ebook sales are forecast to reach $10B by 2016, with close to 1 million books in the Amazon Kindle Store. In this article I explore the how and why of producing an ebook, as a tool for promoting your business or consultancy. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Apr | Volume 7, Issue 3: 5 Elements Your Top Team Members Must Have | | |
Who is in your Inner Circle? Mother Teresa said, “You can do what I cannot do. I can do what you cannot do. Together we can do great things.” This is what happens when we have the right people in our Inner Circle. The Inner Circle consists of key players who bring one of the following five things to your business. Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 Apr | Volume 7, Issue 3: The Famous Five Percent Model | | |
In business we constantly look for the “Big Increase” The Massive Marketing Campaign at aggressive price points and really pushing to increase new customers! Whilst may be one aspect of your business strategy, or in some cases the only aspect, consider this … small changes = massive results.
Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2012 Mar | Volume 7, Issue 2: Business Lessons From Espresso | | |
How did coffee go from a cheap cuppa to a gourmet drink? There are a few innovators to thank and a few lessons to be learned along the way. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Mar | Volume 7, Issue 2: Bridging The Generation Gap | | |
Managing a team can be challenging at the best of times, but when you have a team that is spanning the ages from Generation Y to baby boomers and everything in between, life can be very complicated indeed. That is because different age groups respond differently to the things that you say or do. What works well for one age group is absolutely wrong for another. Thus working with a multi-generational team can be a minefield. To help cope with this environment, you have to start by understanding each generational group. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Mar | Volume 7, Issue 2: The effort/reward equation: do you have it right? | | |
Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are offering good enough for me to create yet another account? These are the types of questions your customers will be considering in relation to your online business. I call it the effort/reward equation. Quite simply, the effort/reward equation is the subconscious determination of whether the effort required (user input) is worth the reward on offer (the product or service you are presenting). Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Mar | Volume 7, Issue 2: Leaders understand the Power of Priorities | | |
“Activity is Not Necessarily Accomplishment”
Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 Feb | Volume 7, Issue 1: A Leader Can Make a Difference | | |
It starts at the top. There is no doubt you need a team to achieve your vision and plans, but it starts with a leader. If you want to finish the year differently, it starts with you. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Feb | Volume 7, Issue 1: Lessons on Selling the Infomercial Way | | |
I have spent a lot of time thinking about what really works in selling. An amazingly effective model is the TV infomercial. Infomercials, as we all know, can make a substantial amount of money in just a couple of minutes. They spot the product, it suddenly solves our problem and then *bang* we have bought it before we even knew we needed it. It is powerful stuff and there are many lessons that we can learn about the sales process if we dissect how infomercials work. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Feb | Volume 7, Issue 1: Maximising sign-ups – Some help from Behavioural Economics | | |
This month we take a look at a critically important part of your website - sign-up pages. I have teamed up with behavioural economics expert Bri Williams to apply the science of behaviour and influence to website design. Bri takes us on a tour of the behavioural principles used to maximise sign-ups by big online players such as facebook and amazon. We apply the behavioural principles of following the herd, status-quo bias, impulsivity and loss aversion to maximising sign-ups. If these terms are new to you, read on to learn more about this vital and emerging field - essential knowledge for every business owner!
Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
