Learning Library - 60 Seconds with Achievers Group
2012 Mar | Volume 7, Issue 2: Bridging The Generation Gap |  | |
Managing a team can be challenging at the best of times, but when you have a team that is spanning the ages from Generation Y to baby boomers and everything in between, life can be very complicated indeed. That is because different age groups respond differently to the things that you say or do. What works well for one age group is absolutely wrong for another. Thus working with a multi-generational team can be a minefield. To help cope with this environment, you have to start by understanding each generational group. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Mar | Volume 7, Issue 2: The effort/reward equation: do you have it right? | | |
Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are offering good enough for me to create yet another account? These are the types of questions your customers will be considering in relation to your online business. I call it the effort/reward equation. Quite simply, the effort/reward equation is the subconscious determination of whether the effort required (user input) is worth the reward on offer (the product or service you are presenting). Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Mar | Volume 7, Issue 2: Leaders understand the Power of Priorities | | |
“Activity is Not Necessarily Accomplishment”
Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2012 Feb | Volume 7, Issue 1: A Leader Can Make a Difference | | |
It starts at the top. There is no doubt you need a team to achieve your vision and plans, but it starts with a leader. If you want to finish the year differently, it starts with you. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Feb | Volume 7, Issue 1: Lessons on Selling the Infomercial Way | | |
I have spent a lot of time thinking about what really works in selling. An amazingly effective model is the TV infomercial. Infomercials, as we all know, can make a substantial amount of money in just a couple of minutes. They spot the product, it suddenly solves our problem and then *bang* we have bought it before we even knew we needed it. It is powerful stuff and there are many lessons that we can learn about the sales process if we dissect how infomercials work. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Feb | Volume 7, Issue 1: Maximising sign-ups – Some help from Behavioural Economics | | |
This month we take a look at a critically important part of your website - sign-up pages. I have teamed up with behavioural economics expert Bri Williams to apply the science of behaviour and influence to website design. Bri takes us on a tour of the behavioural principles used to maximise sign-ups by big online players such as facebook and amazon. We apply the behavioural principles of following the herd, status-quo bias, impulsivity and loss aversion to maximising sign-ups. If these terms are new to you, read on to learn more about this vital and emerging field - essential knowledge for every business owner!
Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Feb | Volume 7, Issue 1: “Leadership is Influence.” - John Maxwell | | |
Ghandi had incredible influence that reached beyond his life span and beyond the nation. He understood himself and others. As a young teen he had low self esteem and was reported to be shy and his young bride had difficulty accommodating to his impatient, jealous and demanding outbursts. He failed medical school but later passed a law degree. Clearly, Ghandi had some significant fear barriers but clearly he recognised these issues and overcame them. Category : Learning Library - 60 Seconds with Achievers Group - Ingrid Gattari | |||
2011 Dec | Volume 6, Issue 11: Creating THEATRE in your market – Part 3 | | |
In the last two ezines I have reviewed new ways to create theatre and interact with customers. This last concept does both - a retail environment that provides free product to the customer, while also giving manufacturers and marketers vital research data, feedback and marketing opportunities. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Dec | Volume 6, Issue 11: 12 Characteristics of a High Performance Team | | |
So, you come into the office all fired and ready to go. But does your team share your enthusiasm? A high performance business must have a high performance team. There are twelve outstanding characteristics that are directly related to a top performing business team. Let’s break them down one by one. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Dec | Volume 6, Issue 11: Creating an online offer that converts in seconds | | |
In this article we lead you through the process of creating and delivering a great offer on your website, with the goal of converting new leads and building your email database. The most important rule to follow is to keep it simple. Make the offer easy to understand, free of conditions and generous (ideally free!). Securing an email address and permission for future contact should always be the basis of any website offer. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
