Learning Library - 60 Seconds with Achievers Group
2014 May | Volume 9, Issue 4: Who are you kidding, you're not the Messiah |  | |
Hey guess what, you can’t do it by yourself! Unless I am mistaken, there is only one Messiah and it’s not you! Tony, what you are telling me? That in order to grow my business, grow my department and grow my life I have to learn how to delegate to others? Yes you got it, you have to empower others to leverage your time to focus on those activities that are truly important to your business and your life. In order to assist you, we have put together the following list. Try them and you will be amazed at the difference. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2014 May | Volume 9, Issue 4: On scaling your professional services or consulting business | | |
Professional service firms focus on building strong business relationships and serving clients, not necessarily on the creation of new products or repeatable services that are easily scaled. The growth of a consultancy is typically linear, being tied to the number of consultants and hours that can be billed per project. In this article, we discuss some of the issues faced by professional service firms, as well as suggest 3 possible solutions for growth: 1-Maximise, 2-Multiply and 3-Metamorphosis. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 May | Volume 9, Issue 4: Marketing 101 Continued | | |
If you recall last issue we discussed the basic principles of marketing and highlighted 2 great advertising quotes: “Half of all the money I spend on advertising is wasted, the trouble is, I don’t know which half!” - John Wanamaker and “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - David Ogilvy. This week we’ll explore one of the effective advertising principles: Know Your Market. Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Apr | Volume 9, Issue 3: Facing Challenges | | |
Eleanor Roosevelt was one of the most amazing and influential women of her time, facing challenges most of us will never experience. She served by President Franklin D. Roosevelt (who was crippled by polio) during the depths of worldwide depression & total war, then on to fight for the rights of the unemployed, women in the workplace and African Americans. She chaired the 1st UN commission on human rights & much more. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2014 Apr | Volume 9, Issue 3: 11 Pearls of Wisdom from My Friend a New York Cabbie! | | |
Recently I was listening to a speaker and he shared his experience of his conversation with a cab driver in New York. It struck a chord with me in its wisdom and simplicity. Here is what he said: One morning in New York, I caught a taxi (to go to a breakfast speaking engagement) and during a short ride I heard one of the finest talks on USA and free enterprise that I ever heard. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2014 Apr | Volume 9, Issue 3: Goldilocks pricing to eliminate discounts and maximise profits | | |
Setting your prices to capture maximum value and avoid discounts is critical to business success. One approach is to use multi-level or tiered pricing; for example a typical multi-level pricing system has 3 levels (good, better, best) or (silver, gold, platinum). Also known as Goldilocks pricing, this approach works on the principle that customers tend to avoid extremes and go for the middle option. In this article, we explain below how to design a multi-level pricing system using the latest research in behavioural psychology, to help maximise your profits and circumvent tough pricing negotiators. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Apr | Volume 9, Issue 3: Marketing 101 | | |
What business are you in? Clients often say to me, I’m a plumber, retailer, lawyer, etc. Sorry, that may be your trade, practice, profession, skill set, but your business is marketing! I’m sure you have heard the following two quotes before: “Half of all the money I spend on advertising is wasted, the trouble is, I don’t know which half!” - John Wanamaker, “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - David Ogilvy Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Mar | Volume 9, Issue 2: What’s Your Business - in 15 words or less please! | | |
What’s Your Business - in 15 words or less please! If you were asked to state in 20 seconds what your business is all about, could you? I have always believed this is crucial. I have heard many business people share what they do at events around the world and many cannot do so without using lengthy descriptions, industry jargon or leaving out what is vital to their customers. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2014 Mar | Volume 9, Issue 2: The Power of Focus | | |
The Power of Focus! Too often we sit around saying, “I’m gunna do this,” “Im gunna do that.” Well time to say enough is enough. Each month you need to have a plan of action for you to complete. These then can be broken down in a day or a week but it must be completed by the next month when you will set yourself something else to work on. Get a partner or coach to work through this with you, and then have them keep you accountable. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2014 Mar | Volume 9, Issue 2: Reasons Why People Buy | | |
Reasons Why People Buy - How’s business? Remember, we’re making 2014 “The Year Of The Customer”! So let’s hope you are jumping through hoops to excite and delight your customers, clients and patients! Did you ever wonder why people buy? I would like to share with you a few reasons why people buy. We all know as human beings, we gravitate towards pleasure and away from pain and when buying decisions are made, generally the focus is on these two feelings. Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
