Learning Library - 60 Seconds with Achievers Group

Volume 6, Issue 8: The Ladder of Loyalty - Turning Prospects into Evangelists

Every business owner dreams of maximizing the evangelists for his business. Evangelists are the people who will shout your praises from the roof top and help you in building an ever-expanding loyal customer base, all for free. What more can you ask for? But where do you turn your prospects into evangelists? I say this is not an automatic thing, you need to have systems and process to make the customer experience as that of heaven.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 6, Issue 8: 24/7 Social Proof - How to achieve a huge increase in customer testimonials online

Your customers rave about your business to their friends, but when it comes to putting fingers to keyboard, testimonials are often difficult to come by. Customer endorsements on your website and social media are crucial in providing 24/7 social proof. In this article, we provide our battle tested strategies for achieving huge success in securing online customer testimonials and endorsements.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 7: Failing Forward

No-one is exempt we all fail. The key to failing forwards rather than backwards lies in how we handle failures even if they are not of your own making. Ive just finished reading one of John Maxwells latest books Failing Forward*. He asks some great questions If youve failed, are you a failure? Is the past holding your life hostage? Who is this person making these mistakes?

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 6, Issue 7: The Starting Point: Delighting the Customer

You take your car in for service. The service office is immaculately clean and resembles a hotel lobby. The smell of freshly brewed coffee is in the air, and you ask yourself How come I cannot smell any car fumes? The service manager greets you, is well dressed in a neatly pressed shirt and tie, with a name badge. You give him the keys, and he asks you Do, you mind if I go through our 12 Point Service Guarantee? He then places the form in front of you, and points his pen next to each of the guarantees as he explains each one to you.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 6, Issue 7: How to test a new business idea for free (and fast!)

For many entrepreneurs uncovering a new product, business model or innovation is one of the most exciting things about being in business. This excitement often leads to the over-commitment of resources, time and money on untested ideas. With the Internet, market research no longer needs to be expensive. The search engines are an incredible tool to help us identify trends, interests and profile new business ideas with ease.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 6: Don't Ignore This Key Slice of your Marketing Pie

Marketing includes many essential elements, but a key slice of the pie, often left till last is: Community. There are so many needs you can end up giving small amounts, or products & services all over the place without a good strategy or results for the charities or your business.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 6, Issue 6: It's been one of those days...

Its been one of those days - nothing has gone right, clients are complaining, people you rely on are making errors or forgetting tasks that they were quite capable of yesterday. A big new client may suddenly be going sour or your latest transformation effort causing additional issues rather than solving them. Regardless of how organised, competent or efficient you are, from time to time you will experience one of those days. Before running home to pour yourself the biggest glass of wine you have, lets consider for a moment how to stay motivated in an environment where nothing seems to be going right.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 6, Issue 6: Why a website is often a waste of money

The reality is that the vast majority of small business websites do not see significant lead generation from the search engines. As the search engines shift to listing only websites with unique and popular content, most small business websites miss out on first page rankings, except in highly niche, local or business name searches.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 5: ALERT - Social Media Awareness Trap

The dangers of using social media have been highlighted recently and we tend to dismiss these as only for those who are irresponsible or foolish in what they post online - however I was challenged when I read details from a website compiled by Ryan Murphy - a law student who has been looking into this.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 6, Issue 5: Marketing Sizzle

If you are like most business owners when it comes to marketing, youll be unsure of what works and what doesnt or at worst, youll have a long list of things that dont work because youve wasted thousands over the years.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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