Learning Library - 60 Seconds with Achievers Group
2014 Mar | Volume 9, Issue 2: Lessons from the Wolf of Wall Street |  | |
Lessons from the Wolf of Wall Street - The recent Martin Scorsese film starring Leo Dicaprio tells the supposedly true and outrageous tale of the rise and fall of Jordan Belfort, the self proclaimed Wolf of Wall Street. The movie is a roller-coaster ride, following Jordan’s rise to multi-million dollar success selling penny stocks, and his inevitable fall into greed, corruption and fraud. Although certainly not a business documentary, the rapid rise of the wolf has some compelling insights for business. Take a look! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2014 Feb | Volume 9, Issue 1: Automate referrals for your B2B business | | |
Automate referrals for your B2B business - As we all intuitively know, word of mouth is the most effective form of marketing. Referral customers come at a much lower cost, and convert roughly 30% better than leads generated from other sources (Tony Nissen, R&G Technologies, 2013). The Wharton School of Business found that a referred customer has a 16% higher life-time value. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Dec | Scientific Study Reveals the 3 Rules All Exceptional Companies Follow | | |
In their new book “the Three Rules”, Raynor & Ahmed answer the ultimate business question, “how do a few companies achieve exceptional performance over the long term?” In every industry, there is a stand-out company that delivers exceptional profits and performance. So what makes them different? Data has been analysed on more than 25,000 companies spanning 45 years to uncover what makes a company highly profitable. It has been found that exceptional companies follow 3 rules, “better before cheaper”, “revenue before cost”, and “there are no other rules”. Take a look. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Nov | Volume 8, Issue 9: Name selection and protection for businesses, brands, services and products | | |
In the online marketplace, selecting a business, brand, product or service name that is available and protectable, as well as memorable and easy to spell, is a difficult challenge. We outline here a successful strategy for doing so, as well as provide some essential online checks and tools that you will need to achieve this creative and logistical task. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Oct | Volume 8, Issue 8: Social Media Update: Linkedin Endorsements | | |
Linkedin endorsements are quickly becoming a widely used feature in the Linkedin network. In fact, since its launch in the closing quarter of 2012, Linkedin users have made more than 550 million endorsements! LinkedIn endorsements are a fast and easy way for people to endorse your skills and expertise with a single click, without having to write a full recommendation. In this article, we discuss how you and your business can benefit from this popular feature. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Sep | Volume 8, Issue 7: How colour selection can improve your marketing results | | |
Choosing colours for your logo, website and advertising campaigns may seem simple enough. For experienced designers, colour selection may even seem like second nature. However, colour selection is more than picking out a favourite colour and using it in a layout. Some businesses go to great lengths to pick the right colour. Google once tested 41 shades of blue for the background colour of their toolbar to determine which shade creates the greatest user interaction. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Jul | Volume 8, Issue 6: Gamification: Using Game Design to Engage Your Customers Online | | |
Have you ever collected frequent flyer miles or joined a credit card rewards program? Or perhaps played an online game like Farmville, where your progress is shown to your friends on your facebook news feed? If you answered yes, then you have experienced gamification in action.
Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Jun | Volume 8, Issue 5: Beat Google with your new USP (Unique Social Purpose) | | |
With the constant changes in search, the time and risk involved in achieving search engine rankings is hard to justify. If you are chasing Google with a cutting edge SEO strategy, you are aiming at a fast moving target. However, there is a better way. Forget about chasing after Google and build an online community and social asset around your business. We call this, your new USP – Unique Social Purpose. If you do this successfully, you will build your business via online word of mouth. At which point Google will rank your website anyway, as a popular and useful resource. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 May | Volume 8, Issue 4: Social Media: Using Pinterest for Business | | |
Since its launch in 2010, Pinterest has dramatically grown in its popularity with currently more than 48 million users worldwide. Its membership has also been steadily increasing in Australia with an estimated 450,000 members as of March 2012 (Nielsen, March 2012). Pinterest is an online pinup board, where users can organise their inspirations, interests and ideas on virtual pinboards, typically around niches like fashion, food, sports, travel, events and many more. Each image or pin is linked back to a particular website, making Pinterest a visual version of social bookmarking sites such as Stumbleupon or Digg. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Apr | Volume 8, Issue 3: Should you develop a Mobile App for your business? | | |
Yahoo recently purchased Internet App “Summly” from 17-year-old London school boy Nick D’Aloisio for $30 million. This news has generated renewed excitement around smart phone apps and the opportunities they present for business. The Summly app provides summaries of news items neatly on a smart phone screen. Although selling an app to Yahoo may not be in your business plan, an app could be an effective way to connect to and support your customers. Let’s take a look at how it works. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
