Learning Library - 60 Seconds with Achievers Group
2011 May | Volume 6, Issue 4: Tips from Google on What Counts as a High Quality Website |  | |
Google recently announced the new Panda update to Google search, which tackles the task of more rigorously assessing website quality. This has caused many sites with low quality content dramatically dropping in their search results. This is a plus for websites with high quality, remarkable and original content. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Apr | Volume 6, Issue 3: Attraction Marketing – Earn Attention, Don't Buy It | | |
The continual bombardment of our senses with commercials and branding messages has inoculated us with strong advertising resistance. With so many competing messages, its no wonder we are choosing to tune out. TV, newspapers, magazines and billboards are fast losing the battle to interrupt our diminishing attention spans. This process has been amplified by the wide spread adoption of the Internet, with its power to enable us to search for and select only messages that interest us. How can your business attract new customers? By being relevant and interesting, with a focus on getting found by customers, rather than chasing after them. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Mar | Volume 6, Issue 2: Why are our online product sales so low? An insider’s guide | | |
With the hype surrounding the massive growth in online product sales, many business owners feel conned when instant profits are not quickly realised. The truth is that creating a successful online store or e-commerce website is incredibly challenging, particularly with a shoe-string marketing budget. Success depends on picking the right niche, product innovation and a unique online content strategy. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Feb | Volume 6, Issue 1: Using Google Places to Rank High in Local Search | | |
The use of search to source local services has exploded in recent times, in part driven by the new features of search engines to easily locate local businesses. Google Places provides the easiest and quickest way to be listed near the top of a Google search for location specific keywords. As such, it is important to take advantage of your free business listing in Google Places. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Dec | Volume 5, Issue 11: Article Writing for Search Engine Rankings | | |
There are many ways to improve your website’s search engine rankings, but one of the most effective is through writing and syndicating articles on content and topics relevant to your business. By providing your articles for free to other websites, blogs and directories for publication, you can obtain hyperlinks back to your website, resulting in new traffic and higher search engine rankings. The search engines reward great content with great search engine rankings. In this article we address how to write a great article and go about syndicating these articles. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Nov | Volume 5, Issue 10: Selling Online - the old rules of marketing still apply | | |
For many established “bricks and mortar” businesses, building a complementary online presence is now an urgent task. In many industries, businesses are already well established online and aggressively pursuing domination of their respective niche. How is an online business different from a traditional bricks and mortar store? Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Oct | Volume 5, Issue 9: LinkedIn For Business | | |
LinkedIn is a social networking site for business, enabling professionals and business owners to connect with colleagues and partners across the globe. It is also a powerful business reputation tool. As of August 2010, LinkedIn claims to have the world’s largest professional network with over 75 million members. LinkedIn is a powerful social media website for business with wide adoption across Australia. According to ISP Media, in 2010 Australian membership reached the one million mark, making Australia one of LinkedIn’s fastest growing regions. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Sep | Volume 5, Issue 8: Facebook for Business | | |
Among today’s popular social networking sites, Facebook remains the leading tool for social media interaction. According to Nielsen (2010), 75% of Australian users have visited Facebook and about 59% have their very own Facebook profiles. They spend an average of 8:19 hours in a month on the site, 7 hours more than users spend on YouTube. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Aug | Volume 5, Issue 7: Managing your online business reputation | | |
Just like in the “real” world, it is important to monitor and protect your online business reputation. This need is well illustrated by an example. A new client presented to us when faced with a negative online news article, written by a local journalist. This article had appeared in the local paper, and had also been listed on the local news website. Although this was a low interest article about an isolated customer complaint, soon this article was appearing in the search results, due to the existing high ranking of the news website. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Jul | Volume 5, Issue 6: Creating Great Online Content for your Website | | |
To appear in that search engine results for your product and service keywords, great content on your website is essential. The search engines rank website content according to relevance and popularity. Great content on your website, content that others link to, is essential to your rankings! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
