Learning Library - 60 Seconds with Achievers Group

Volume 6, Issue 1: Using Google Places to Rank High in Local Search

The use of search to source local services has exploded in recent times, in part driven by the new features of search engines to easily locate local businesses. Google Places provides the easiest and quickest way to be listed near the top of a Google search for location specific keywords. As such, it is important to take advantage of your free business listing in Google Places.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 11: Article Writing for Search Engine Rankings

There are many ways to improve your website’s search engine rankings, but one of the most effective is through writing and syndicating articles on content and topics relevant to your business. By providing your articles for free to other websites, blogs and directories for publication, you can obtain hyperlinks back to your website, resulting in new traffic and higher search engine rankings. The search engines reward great content with great search engine rankings. In this article we address how to write a great article and go about syndicating these articles.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 10: Selling Online - the old rules of marketing still apply

For many established “bricks and mortar” businesses, building a complementary online presence is now an urgent task. In many industries, businesses are already well established online and aggressively pursuing domination of their respective niche. How is an online business different from a traditional bricks and mortar store?

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 9: LinkedIn For Business

LinkedIn is a social networking site for business, enabling professionals and business owners to connect with colleagues and partners across the globe. It is also a powerful business reputation tool. As of August 2010, LinkedIn claims to have the world’s largest professional network with over 75 million members. LinkedIn is a powerful social media website for business with wide adoption across Australia. According to ISP Media, in 2010 Australian membership reached the one million mark, making Australia one of LinkedIn’s fastest growing regions.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 8: Facebook for Business

Among today’s popular social networking sites, Facebook remains the leading tool for social media interaction. According to Nielsen (2010), 75% of Australian users have visited Facebook and about 59% have their very own Facebook profiles. They spend an average of 8:19 hours in a month on the site, 7 hours more than users spend on YouTube.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 7: Managing your online business reputation

Just like in the “real” world, it is important to monitor and protect your online business reputation. This need is well illustrated by an example. A new client presented to us when faced with a negative online news article, written by a local journalist. This article had appeared in the local paper, and had also been listed on the local news website. Although this was a low interest article about an isolated customer complaint, soon this article was appearing in the search results, due to the existing high ranking of the news website.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 6: Creating Great Online Content for your Website

To appear in that search engine results for your product and service keywords, great content on your website is essential. The search engines rank website content according to relevance and popularity. Great content on your website, content that others link to, is essential to your rankings!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 5: How to get to Number 1 in Google

Your website should be a portal to your expert services, world-leading products and outstanding customer service. With its unique and engaging content, it must stand out amongst the buzz of ho-hum websites. Whats next? How come the search engines have not awarded your website with the number 1 ranking it deserves?

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 4: Online Payments Made Simple

A prospect hovers over your website checking out your fantastic offers and amazing online content. Finally….! Your visitor is eager and ready to open their wallet. Having come from a search engine, this could be a 1 in 1,000 visitor event! Then the search begins for the right button to click - buy now, add to cart, enquire here. But there are no buttons to be found. No clear call to action.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

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