Learning Library - 60 Seconds with Achievers Group

Volume 6, Issue 11: Creating an online offer that converts in seconds

In this article we lead you through the process of creating and delivering a great offer on your website, with the goal of converting new leads and building your email database. The most important rule to follow is to keep it simple. Make the offer easy to understand, free of conditions and generous (ideally free!). Securing an email address and permission for future contact should always be the basis of any website offer.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 10: 11 New Tips to Accomplish Great Work

Managing the distractions of email, phone calls, meetings and social media is vitally important if great work is to be accomplished. Although appealing, switching off your email and phone for days at a time is not a helpful option. Even worse is instantly responding to every incoming request without prioritisation. In this article I offer 11 new tips for staying on task, without cancelling your Internet connection!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 9: (Video) Advice from Steve Jobs on Passion in Business

Steve Jobs believed in passion and persistence in business. Just last year Steve appeared on stage and distilled some profound business wisdom to new entrepreneurs. People say that you have to have a lot of passion for what you do, and it is totally true. If you donít love it, you are going to give up, and thatís what happens to most people. Most sane people will quit!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 8: 24/7 Social Proof - How to achieve a huge increase in customer testimonials online

Your customers rave about your business to their friends, but when it comes to putting fingers to keyboard, testimonials are often difficult to come by. Customer endorsements on your website and social media are crucial in providing 24/7 social proof. In this article, we provide our battle tested strategies for achieving huge success in securing online customer testimonials and endorsements.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 7: How to test a new business idea for free (and fast!)

For many entrepreneurs uncovering a new product, business model or innovation is one of the most exciting things about being in business. This excitement often leads to the over-commitment of resources, time and money on untested ideas. With the Internet, market research no longer needs to be expensive. The search engines are an incredible tool to help us identify trends, interests and profile new business ideas with ease.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 6: Why a website is often a waste of money

The reality is that the vast majority of small business websites do not see significant lead generation from the search engines. As the search engines shift to listing only websites with unique and popular content, most small business websites miss out on first page rankings, except in highly niche, local or business name searches.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 5: Audit Your Own Website Ė Our Top 22 Tips

Congratulations to the ten lucky winners of last months free website marketing review competition! For those that missed out, I have compiled a 22 point website check-list so you can audit your own website and online marketing. Now you have the ammunition to hold your website designer accountable!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 4: Tips from Google on What Counts as a High Quality Website

Google recently announced the new Panda update to Google search, which tackles the task of more rigorously assessing website quality. This has caused many sites with low quality content dramatically dropping in their search results. This is a plus for websites with high quality, remarkable and original content.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 3: Attraction Marketing Ė Earn Attention, Don't Buy It

The continual bombardment of our senses with commercials and branding messages has inoculated us with strong advertising resistance. With so many competing messages, its no wonder we are choosing to tune out. TV, newspapers, magazines and billboards are fast losing the battle to interrupt our diminishing attention spans. This process has been amplified by the wide spread adoption of the Internet, with its power to enable us to search for and select only messages that interest us. How can your business attract new customers? By being relevant and interesting, with a focus on getting found by customers, rather than chasing after them.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 2: Why are our online product sales so low? An insiderís guide

With the hype surrounding the massive growth in online product sales, many business owners feel conned when instant profits are not quickly realised. The truth is that creating a successful online store or e-commerce website is incredibly challenging, particularly with a shoe-string marketing budget. Success depends on picking the right niche, product innovation and a unique online content strategy.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

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