Learning Library - 60 Seconds with Achievers Group

Volume 7, Issue 3: Self-Publishing an eBook

The majority of ebooks will sell less than 150 copies, with most of these sales going to friends and family of the author (Juniper Research). However, ebook sales are growing fast with the rapid uptake of mobile devices like ipads, the kindle and ebook readers. Total mobile ebook sales are forecast to reach $10B by 2016, with close to 1 million books in the Amazon Kindle Store. In this article I explore the how and why of producing an ebook, as a tool for promoting your business or consultancy.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 2: The effort/reward equation: do you have it right?

Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are offering good enough for me to create yet another account? These are the types of questions your customers will be considering in relation to your online business. I call it the effort/reward equation. Quite simply, the effort/reward equation is the subconscious determination of whether the effort required (user input) is worth the reward on offer (the product or service you are presenting).

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 1: Maximising sign-ups Ė Some help from Behavioural Economics

This month we take a look at a critically important part of your website - sign-up pages. I have teamed up with behavioural economics expert Bri Williams to apply the science of behaviour and influence to website design. Bri takes us on a tour of the behavioural principles used to maximise sign-ups by big online players such as facebook and amazon. We apply the behavioural principles of following the herd, status-quo bias, impulsivity and loss aversion to maximising sign-ups. If these terms are new to you, read on to learn more about this vital and emerging field - essential knowledge for every business owner!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 11: Creating an online offer that converts in seconds

In this article we lead you through the process of creating and delivering a great offer on your website, with the goal of converting new leads and building your email database. The most important rule to follow is to keep it simple. Make the offer easy to understand, free of conditions and generous (ideally free!). Securing an email address and permission for future contact should always be the basis of any website offer.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 10: 11 New Tips to Accomplish Great Work

Managing the distractions of email, phone calls, meetings and social media is vitally important if great work is to be accomplished. Although appealing, switching off your email and phone for days at a time is not a helpful option. Even worse is instantly responding to every incoming request without prioritisation. In this article I offer 11 new tips for staying on task, without cancelling your Internet connection!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 9: (Video) Advice from Steve Jobs on Passion in Business

Steve Jobs believed in passion and persistence in business. Just last year Steve appeared on stage and distilled some profound business wisdom to new entrepreneurs. People say that you have to have a lot of passion for what you do, and it is totally true. If you donít love it, you are going to give up, and thatís what happens to most people. Most sane people will quit!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 8: 24/7 Social Proof - How to achieve a huge increase in customer testimonials online

Your customers rave about your business to their friends, but when it comes to putting fingers to keyboard, testimonials are often difficult to come by. Customer endorsements on your website and social media are crucial in providing 24/7 social proof. In this article, we provide our battle tested strategies for achieving huge success in securing online customer testimonials and endorsements.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 7: How to test a new business idea for free (and fast!)

For many entrepreneurs uncovering a new product, business model or innovation is one of the most exciting things about being in business. This excitement often leads to the over-commitment of resources, time and money on untested ideas. With the Internet, market research no longer needs to be expensive. The search engines are an incredible tool to help us identify trends, interests and profile new business ideas with ease.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 6: Why a website is often a waste of money

The reality is that the vast majority of small business websites do not see significant lead generation from the search engines. As the search engines shift to listing only websites with unique and popular content, most small business websites miss out on first page rankings, except in highly niche, local or business name searches.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 6, Issue 5: Audit Your Own Website Ė Our Top 22 Tips

Congratulations to the ten lucky winners of last months free website marketing review competition! For those that missed out, I have compiled a 22 point website check-list so you can audit your own website and online marketing. Now you have the ammunition to hold your website designer accountable!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

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