Learning Library - 60 Seconds with Achievers Group
2012 Apr | Volume 7, Issue 3: You Need To Lead |  | |
As I move around and speak at various events, I am constantly left with the impression from many business people that they are in a ‘slump’. They want a fresh approach, but don’t want to take risks. You need to lead your way out – it starts with you! Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Mar | Volume 7, Issue 2: Business Lessons From Espresso | | |
How did coffee go from a cheap cuppa to a gourmet drink? There are a few innovators to thank and a few lessons to be learned along the way. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2012 Feb | Volume 7, Issue 1: A Leader Can Make a Difference | | |
It starts at the top. There is no doubt you need a team to achieve your vision and plans, but it starts with a leader. If you want to finish the year differently, it starts with you. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Dec | Volume 6, Issue 11: Creating THEATRE in your market – Part 3 | | |
In the last two ezines I have reviewed new ways to create theatre and interact with customers. This last concept does both - a retail environment that provides free product to the customer, while also giving manufacturers and marketers vital research data, feedback and marketing opportunities. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Nov | Volume 6, Issue 10: Creating THEATRE in your market - Part 2 | | |
I want to stimulate your thinking. In the current climate, people do have money and they will spend given the right inspiration. Retailers need to change. We not only have the baby boomers, post baby boomers and X generation but I read recently that the Y generation have been ignored by many retailers. This generation makes up much of the market today. It is estimated that, in Australia alone, they have 1.5 billion dollars a year to spend – and not just on technology, research shows spending on food, drink, toys and clothes. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Oct | Volume 6, Issue 9: Creating THEATRE in your market | | |
SHOPPING HAS TO BE FUN! There’s a lot of panic about online sales eroding away local retail sales – there is no doubt that the way customers buy is changing. These days, people come to shop for different reasons – not just to buy, but to enjoy the experience, socialise with friends, to be entertained or have time out. Shopping has to be fun, interactive, stimulating – definitely not boring! Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Sep | Volume 6, Issue 8: Connecting | | |
Good customer connection has actually been proven as more important than the value of products or services. Stanford University recently released a study that showed 87% of success in business is based on connection with people, only 13% (yes 13%) on product knowledge. Naturally we can’t provide poor products or we will lose what loyalty we’ve gained. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Aug | Volume 6, Issue 7: Failing Forward | | |
No-one is exempt – we all fail. The key to failing forwards rather than backwards lies in how we handle failures – even if they are not of your own making. Ive just finished reading one of John Maxwells latest books Failing Forward*. He asks some great questions – If youve failed, are you a failure? Is the past holding your life hostage? Who is this person making these mistakes? Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Jul | Volume 6, Issue 6: Don't Ignore This Key Slice of your Marketing Pie | | |
Marketing includes many essential elements, but a key slice of the pie, often left till last is: Community. There are so many needs you can end up giving small amounts, or products & services all over the place without a good strategy or results for the charities or your business.
Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Jun | Volume 6, Issue 5: ALERT - Social Media Awareness Trap | | |
The dangers of using social media have been highlighted recently and we tend to dismiss these as only for those who are irresponsible or foolish in what they post online - however I was challenged when I read details from a website compiled by Ryan Murphy - a law student who has been looking into this. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
