Learning Library - 60 Seconds with Achievers Group

Volume 9, Issue 5: Release of new domain name extensions

Since January 2014, ICAAN has been in the process of releasing new domain extensions. Over 250 new extensions have already been delegated, with potentially thousands more in the coming years. Prior to the release, we were limited to the common extensions at the end of a web address, like .com, .org and .net. It is important to secure your branding domain extensions, such that competitors are not able to use these domains in the same or other markets from your own.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 9, Issue 5: How We Do Anything Is How We Do Everything

Previously, we’ve talked about who motivates you, the business leader? We discussed having a coach that is unbiased towards your business and keeps you accountable, as well as motivated. In turn providing you the means to motivate and keep your team accountable. Let’s ask ourselves this question or perhaps an observation or statement: “How we do anything is how we do everything.”

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 9, Issue 4: Leaders See Ahead

How far can you see? The problems of leadership are not new. Nehemiah, a prophet in the Old Testament, could see a problem: the need to rebuild the defensive wall around Jerusalem. He could even see the solution. In fact, he saw both the problem and the solution without ever visiting Jerusalem itself. That’s why he received approval from the king to rebuild the wall.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 9, Issue 4: Who are you kidding, you're not the Messiah

Hey guess what, you can’t do it by yourself! Unless I am mistaken, there is only one Messiah and it’s not you! Tony, what you are telling me? That in order to grow my business, grow my department and grow my life I have to learn how to delegate to others? Yes you got it, you have to empower others to leverage your time to focus on those activities that are truly important to your business and your life. In order to assist you, we have put together the following list. Try them and you will be amazed at the difference.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 9, Issue 4: On scaling your professional services or consulting business

Professional service firms focus on building strong business relationships and serving clients, not necessarily on the creation of new products or repeatable services that are easily scaled. The growth of a consultancy is typically linear, being tied to the number of consultants and hours that can be billed per project. In this article, we discuss some of the issues faced by professional service firms, as well as suggest 3 possible solutions for growth: 1-Maximise, 2-Multiply and 3-Metamorphosis.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 9, Issue 4: Marketing 101 Continued

If you recall last issue we discussed the basic principles of marketing and highlighted 2 great advertising quotes: “Half of all the money I spend on advertising is wasted, the trouble is, I don’t know which half!” - John Wanamaker and “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - David Ogilvy. This week we’ll explore one of the effective advertising principles: Know Your Market.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 9, Issue 3: Facing Challenges

Eleanor Roosevelt was one of the most amazing and influential women of her time, facing challenges most of us will never experience. She served by President Franklin D. Roosevelt (who was crippled by polio) during the depths of worldwide depression & total war, then on to fight for the rights of the unemployed, women in the workplace and African Americans. She chaired the 1st UN commission on human rights & much more.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 9, Issue 3: 11 Pearls of Wisdom from My Friend a New York Cabbie!

Recently I was listening to a speaker and he shared his experience of his conversation with a cab driver in New York. It struck a chord with me in its wisdom and simplicity. Here is what he said: One morning in New York, I caught a taxi (to go to a breakfast speaking engagement) and during a short ride I heard one of the finest talks on USA and free enterprise that I ever heard.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 9, Issue 3: Goldilocks pricing to eliminate discounts and maximise profits

Setting your prices to capture maximum value and avoid discounts is critical to business success. One approach is to use multi-level or tiered pricing; for example a typical multi-level pricing system has 3 levels (good, better, best) or (silver, gold, platinum). Also known as Goldilocks pricing, this approach works on the principle that customers tend to avoid extremes and go for the middle option. In this article, we explain below how to design a multi-level pricing system using the latest research in behavioural psychology, to help maximise your profits and circumvent tough pricing negotiators.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 9, Issue 3: Marketing 101

What business are you in? Clients often say to me, I’m a plumber, retailer, lawyer, etc. Sorry, that may be your trade, practice, profession, skill set, but your business is marketing! I’m sure you have heard the following two quotes before: “Half of all the money I spend on advertising is wasted, the trouble is, I don’t know which half!” - John Wanamaker, “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - David Ogilvy

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

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