Learning Library - 60 Seconds with Achievers Group

Volume 8, Issue 1: Lead Your Business Through Troubled Times

Winston Churchill once stated It is not enough that we do our best, but we must do what is necessary. As business leaders (and even as parents for that matter) we know that people will follow the example set. Your example! Living in Bundaberg, as you may have seen or heard on the news, right now our city is recovering from devastation, with around 4,000 homes affected and over 350 businesses are in disarray, even those not directly affected by the floods.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 11: 5 Reasons Your Staff Don't Do What They Should Do

Have you ever heard yourself saying – Why won’t my staff do as they should? I’m pulling my hair out here! Well business owners and managers, here are the 5 reasons they don’t:
• Education
• Communication
• Application
• Motivation
• Insubordination

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 10: How Skilled Are Your Team Members?

Sunday week before last, I was fortunate enough to compete in the Noosa Triathlon, before we get too excited, no not all on my own! Lucky for me we had a team, with each completing a leg. One thrashed it out in the water, dodging feet, arms and elbows, another sweating it out in the hot sun pounding the pavement and yours truly on the bike, taking head winds and hills! So, what has this got to do with business? Everything! Lets break up the parts.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 9: What Are The Key Buying Motivations For Your Customers And Clients?

I’m sure you’ve heard the statement before “we buy on emotion, and justify the purchase logically”, but what are some of those emotional triggers that motivate our customers or clients to buy? There are many examples but let’s look at the Pen (I’m quite a collector of Pens so I understand the emotional attachment here). If I asked you, “What is the best pen?” most would say, “It has to be the Montblanc!” But what is a pen and what function does it serve?

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 8: Are Your Customers And Clients Excited?

Ive just arrived back from a charity bike ride with close to 100 others including support crew. Whilst the ride was challenging, it was refreshing to spend time with business owners and senior managers from Brisbane, Melbourne and as far away as Perth. As we pushed our bodies over the 266 K trek, the topic of whats working for you in your business was met with excitement and enthusiasm. Whilst many agreed times are tough, these business owners and leaders in their respective fields are always looking at what their customer and clients’ ever changing habits are. Often, creating new opportunities for their businesses.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 7: Building Loyalty Through Personal Touches

We all appreciate the small, personal touches that make us feel special. It creates a stronger bond between you and the person who makes you feel special. In business too, its the small, personal touches that make your customers feel valued. And when they feel valued, they are more likely to remain loyal to you, even when your competitors offer a more competitive price. In all the rushing around during a busy day, its easy for us to overlook crucial relationship building opportunities with our customers. Yet many of these opportunities are far more cost-effective than any marketing campaign!

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 6: The Salesperson's Tool Kit

To be a successful salesperson, you have to be competent and confident. This means you have to know the features and benefits or your product or service. But you also have to have self-confidence to be able to communicate this knowledge to your customers.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 5: Developing Your Customer Message In Sync

Have you noticed a difference in customer message interpretations of your sales and marketing departments? Marketing is often more focused on product facts and benefits while salespeople are more focused on the relationships and client/customer needs. Salespeople speak the customers language, whereas the people responsible for creating your marketing material often dont!

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 4: Make Doing Business with You Easy, Appealing, Desirable, and Fun!

A MUST for all business owners is to periodically review their businesses through the eyes of their customers or prospects (those that we want to turn into customers). When people come into your place of business, how well trained are your sales people? How much time have you spent preparing proper greetings, qualifying questions, presentation skills and advice for your team to ask or to offer to your customers? Do you take your customers, prospects and business for granted?

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

Volume 7, Issue 3: The Famous Five Percent Model

In business we constantly look for the “Big Increase” The Massive Marketing Campaign at aggressive price points and really pushing to increase new customers! Whilst may be one aspect of your business strategy, or in some cases the only aspect, consider this … small changes = massive results.

Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan

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