Learning Library - 60 Seconds with Achievers Group
2013 Mar | Volume 8, Issue 2: The SoLoMo Revolution and what it means for your business |  | |
SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook. SoLoMo has emerged as an evolution of local search, wherein desktop users would look for local businesses, news or products in search engines such as Google. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2013 Feb | Volume 8, Issue 1: 7 Steps to Successful Website Marketing in 2013 | | |
2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO. 2013 is shaping up to be an exciting year for those who may have fallen short in their website marketing efforts last year. The new year is the perfect opportunity to position your business online, particularly in the areas of social media, mobile and local search. In this article we provide 7 steps that will help you get on the right track to successful website marketing in 2013! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Dec | Volume 7, Issue 11: Target your most recent website visitors with Google Remarketing | | |
If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing!
Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Nov | Volume 7, Issue 10: Learn Online Marketing from President Barack Obama | | |
Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time. This was the final example of what has been the total domination of the online space by the Obama campaign, with many lessons and examples of best practice that we can apply to our own online marketing. Here are some that stand out! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Oct | Volume 7, Issue 9: Adwords versus SEO - A Virtual Show Down | | |
As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO. In this note we compare Adwords and SEO. Let the virtual showdown commence! Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Sep | Volume 7, Issue 8: Is Social Media Marketing a Waste Of Money? | | |
Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers.
Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Aug | Volume 7, Issue 7: Create A Home-Page that Actually Converts! | | |
Most website home-pages are a mish-mash of content, marketing-speak and half-hearted call to actions, often the result of a compromise between management, designers and marketing staff. The committee approach taken often results in a confused message, too many ideas and a poor conversion rate. In this article we discuss a better way, one based on finding a clear, focused message supported by universal design principles. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Jul | Volume 7, Issue 6: Design of Effective Facebook Advertising Campaigns | | |
Facebook advertising is easy to set-up and can be very effective at targeting a niche demographic, when the correct strategy is put in place to maximise your return on investment. In this article I provide a 4-step process to measure and maximise your conversion rate on facebook advertising campaigns. Often, only the advert is considered in the design of a campaign when in fact the design of your facebook landing page is just as important in achieving results. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 Jun | Volume 7, Issue 5: Using Google for Business and Search Engine Rankings | | |
Google is a new social network that is rapidly becoming an important player in the social media landscape. Google currently has over 90 million users worldwide and although this is still far from Facebook’s 800 million membership base, comparisons between the two are being made as this new social network gains momentum. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2012 May | Volume 7, Issue 4: Do your website and social media profile photos need a reality check? | | |
Are you still using tired old stock photos on your website and marketing material? Or a profile photo from 1985? Are your images saying polished, professional and modern… or dated and corny? Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
