Learning Library - 60 Seconds with Achievers Group

Volume 7, Issue 10: Learn Online Marketing from President Barack Obama

Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time. This was the final example of what has been the total domination of the online space by the Obama campaign, with many lessons and examples of best practice that we can apply to our own online marketing. Here are some that stand out!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 9: Adwords versus SEO - A Virtual Show Down

As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO. In this note we compare Adwords and SEO. Let the virtual showdown commence!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 8: Is Social Media Marketing a Waste Of Money?

Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 7: Create A Home-Page that Actually Converts!

Most website home-pages are a mish-mash of content, marketing-speak and half-hearted call to actions, often the result of a compromise between management, designers and marketing staff. The committee approach taken often results in a confused message, too many ideas and a poor conversion rate. In this article we discuss a better way, one based on finding a clear, focused message supported by universal design principles.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 6: Design of Effective Facebook Advertising Campaigns

Facebook advertising is easy to set-up and can be very effective at targeting a niche demographic, when the correct strategy is put in place to maximise your return on investment. In this article I provide a 4-step process to measure and maximise your conversion rate on facebook advertising campaigns. Often, only the advert is considered in the design of a campaign when in fact the design of your facebook landing page is just as important in achieving results.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 5: Using Google for Business and Search Engine Rankings

Google is a new social network that is rapidly becoming an important player in the social media landscape. Google currently has over 90 million users worldwide and although this is still far from Facebook’s 800 million membership base, comparisons between the two are being made as this new social network gains momentum.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 4: Do your website and social media profile photos need a reality check?

Are you still using tired old stock photos on your website and marketing material? Or a profile photo from 1985? Are your images saying polished, professional and modern… or dated and corny?

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 3: Self-Publishing an eBook

The majority of ebooks will sell less than 150 copies, with most of these sales going to friends and family of the author (Juniper Research). However, ebook sales are growing fast with the rapid uptake of mobile devices like ipads, the kindle and ebook readers. Total mobile ebook sales are forecast to reach $10B by 2016, with close to 1 million books in the Amazon Kindle Store. In this article I explore the how and why of producing an ebook, as a tool for promoting your business or consultancy.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 2: The effort/reward equation: do you have it right?

Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are offering good enough for me to create yet another account? These are the types of questions your customers will be considering in relation to your online business. I call it the effort/reward equation. Quite simply, the effort/reward equation is the subconscious determination of whether the effort required (user input) is worth the reward on offer (the product or service you are presenting).

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 1: Maximising sign-ups – Some help from Behavioural Economics

This month we take a look at a critically important part of your website - sign-up pages. I have teamed up with behavioural economics expert Bri Williams to apply the science of behaviour and influence to website design. Bri takes us on a tour of the behavioural principles used to maximise sign-ups by big online players such as facebook and amazon. We apply the behavioural principles of following the herd, status-quo bias, impulsivity and loss aversion to maximising sign-ups. If these terms are new to you, read on to learn more about this vital and emerging field - essential knowledge for every business owner!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

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