Learning Library - 60 Seconds with Achievers Group

Volume 8, Issue 2: Don’t Abdicate Your Financial Responsibility

Say you’d handed your bank account details to a chronic gambler. How well would you sleep at night? How long before you had no money left? I guess that not many people would be silly enough to give access to their bank account to a chronic gambler, and yet many business owners hand all of their business’ financial information to a bookkeeper, accountant or an internal finance employee without ever looking at the numbers themselves until it is all too late.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 8, Issue 1: 13 Reasons Why Your Marketing Sucks

Why is it particularly hard to have really good marketing campaigns? Maybe we need to take a good look at ourselves and what we are doing. There are potentially 13 good reasons why your marketing might suck. I am going to be honest with you. I have probably done business with 180 companies and I have spoken to around 10,000 business owners, but much of the marketing that I see is still rubbish. Everybody wants the silver bullet but no one wants to change.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 11: Im a nice Customer

Im a nice customer. You all know me. Im the one who never complains no matter what kind of service I get.

Ill go into a restaurant and Ill sit while the waitress gossips with her boyfriend and never bothers to look and see if my hamburger is ready to go. Sometimes someone who came in later than I did gets my hamburger, but I dont complain...

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 10: Persuading Customers to Buy

Do you have any idea of your business sales conversion rate? Most business owners do not know this important fact about their business. This is a potential gold mine. But what is a conversion rate? Let us say in your business, you get 100 inquiries for people who want to subscribe and 10 of those people become subscribers. Your conversion rate is 10%. What is scary is that most business owners have no idea what their conversion rate is. In establishing or expanding your business, improving your conversion rates is the greatest single low-cost marketing area to explore.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 9: Make Your Business Really Fly

When we first start working with clients they have a fair idea of where they want their business to be over the next few years, however there is a lack of clarity as to how each component drives the business. There are 5 key components that need to be combined if you really want your business to fly and for your business to give you what you want.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 8: 200% Increase in Productivity and Employees Fighting to Work Harder!

“Our client was so upset in the 200% productivity gain that he turned red in the face and shouted obscenities around the office”

Our client was not upset with us or the gain, he was upset because he felt that his employees had been taking unfair advantage of him for many years and this was the proof. In reality it was not the employees that were the problem it was the business model that they had to work to that was the problem.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 7: 5 Simple Business Strategies that Cost Little Money And Get Instant Results!

1. Conversion rate improvement

One of the commonly missed opportunities is in the area of conversion rates. “Sales are down!” cries the business owner, and their solution is to spend more money on advertising. But what happens if you get all of these leads into the business and your sales team is not converting? Time and time again this is the greatest opportunity to increase sales - by focusing on improving the conversion rate. It is also the cheapest way to increase your sales.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 6: The Pillars of Business Success

You should not even think about expanding your business until all the fundamental aspects are working properly. Businesses have four main pillars that need to be in place before it can be expanded. We are going to now discuss what they are and how you can build them.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 5: Don't Put Square Pegs in Round Holes

Do you ever feel that although you have very carefully recruited your team to get the best and brightest people working for you, somehow they are not doing as well as you hoped? Maybe you have them in the wrong job. I am a passionate believer in allowing people to do the things that they are best at. I believe that everyone has a gift and I think true enjoyment, productivity, success and significance comes from doing our gift.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 7, Issue 4: Testimonials - Get Your Customers to Do the Selling for You

You can reach out to your potential clients through advertising or through your website. But how do you convince them that what you are saying about your product or service is true? How do you persuade them to choose you? You must use testimonials. Done properly, testimonials are a sure fire winner. Testimonials are effective because they build social proof. A lot of organizations and also consumers themselves realise that you will not believe me, but you will believe what others say about me.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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