Learning Library - 60 Seconds with Achievers Group

Volume 5, Issue 7: How do I become an employer of choice?

Employees now expect a lot more from employers - its no longer just a job. But can they be fussy in hard times? An employer of choice is an organisation that cares for individual employees and is concerned about their careers and wellbeing. Increasingly, businesses are creating a brand that attracts the best staff through strong recruitment strategies. They work out how to retain and develop their people and they provide flexible work options that consider an employees life outside of the office.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 5, Issue 7: Managing your online business reputation

Just like in the “real” world, it is important to monitor and protect your online business reputation. This need is well illustrated by an example. A new client presented to us when faced with a negative online news article, written by a local journalist. This article had appeared in the local paper, and had also been listed on the local news website. Although this was a low interest article about an isolated customer complaint, soon this article was appearing in the search results, due to the existing high ranking of the news website.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 6: Be Flexible

In business - be flexible - as things change learn to respond quickly. DO YOU DITCH THE PLAN? NO - you need an actionable business plan, but within that plan there will be room to change and adapt.
Technology is always changing, social or media issues arise and new products become available all the time. Today’s customers look for Whats in it for me? - this all effects how we market and do business.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 5, Issue 6: 10 Tips To Break The Cash Flow Drought

When economic hard-times hit, one measure more than any other separates the business survivors from those that fall by the way – cash-flow. In boom times, many business owners naturally turn their focus to measurements like sales and profit, but when things slow down it is cash-flow that is the key test of business health. The good news is that there is plenty business owners can do to turn a cash-flow trickle into a flood.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 5, Issue 6: Creating Great Online Content for your Website

To appear in that search engine results for your product and service keywords, great content on your website is essential. The search engines rank website content according to relevance and popularity. Great content on your website, content that others link to, is essential to your rankings!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 5: Customer Service or Helping People Purchase - Part 2

With customer service, we need to think outside the square - lead change - be the change. Good customer service is going beyond what would normally be accepted. A sign out the front of a door saying We provide great customer service is not going to cut it today, in fact it could backfire on you because people’s expectation is that they will be serviced when they go in to look or buy.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 5, Issue 5: The Mindset of a Successful Business Owner

In my experience of working with over 110 businesses around the world over many years, I have been amazed at how often we are called in because the business owner has problems with staff or customers or suppliers or the market. Invariably our first meeting with an owner is dominated by the owner telling us all the problems he is facing and how everyone is against him. This victim mentality typically expresses itself through blame, denial and excuses. After hearing what the owner has to say, we will usually confront him with a simple, bold statement: Your problems have little to do with anyone else; they are ultimately a reflection of your own behaviour.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

Volume 5, Issue 5: How to get to Number 1 in Google

Your website should be a portal to your expert services, world-leading products and outstanding customer service. With its unique and engaging content, it must stand out amongst the buzz of ho-hum websites. Whats next? How come the search engines have not awarded your website with the number 1 ranking it deserves?

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 5, Issue 4: Customer Service or Helping People Purchase - Part 1

Customer service is all about helping people to buy or use the services we offer. We are solving people’s problems! We can spend so much money on marketing to attract customers, yet ignore those right on our doorstep! Our current enquirers – those who call, visit the website or store as well as those who use our products or services regularly are our “hot” customers. Don’t spend money on attracting more until you can look after these people well – give them a reason to come back again and again or recommend you to their friends.

Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

Volume 5, Issue 4: 7 Tips to Keep You One Step Ahead of Your Competitors

TIP 1:
COMMUNICATE PROFESSIONALLY
Customers today have access to more information than ever before. Customers can make product comparisons very easily. And most customers know what they are after even if they dont know how to articulate it. Customers dont expect to be coerced, bullied, tricked or intimidated into buying either. They don’t expect to be treated like an ‘idiot or a ‘sucker by sales people who just talk at them and flash brochures or product sheets, looking for someone to boost their commissions. Nor, on the other hand, do they necessarily want to make friends with sales people.

Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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