Learning Library - 60 Seconds with Achievers Group

Volume 8, Issue 9: Name selection and protection for businesses, brands, services and products

In the online marketplace, selecting a business, brand, product or service name that is available and protectable, as well as memorable and easy to spell, is a difficult challenge. We outline here a successful strategy for doing so, as well as provide some essential online checks and tools that you will need to achieve this creative and logistical task.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 8: Social Media Update: Linkedin Endorsements

Linkedin endorsements are quickly becoming a widely used feature in the Linkedin network. In fact, since its launch in the closing quarter of 2012, Linkedin users have made more than 550 million endorsements! LinkedIn endorsements are a fast and easy way for people to endorse your skills and expertise with a single click, without having to write a full recommendation. In this article, we discuss how you and your business can benefit from this popular feature.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 7: How colour selection can improve your marketing results

Choosing colours for your logo, website and advertising campaigns may seem simple enough. For experienced designers, colour selection may even seem like second nature. However, colour selection is more than picking out a favourite colour and using it in a layout. Some businesses go to great lengths to pick the right colour. Google once tested 41 shades of blue for the background colour of their toolbar to determine which shade creates the greatest user interaction.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 6: Gamification: Using Game Design to Engage Your Customers Online

Have you ever collected frequent flyer miles or joined a credit card rewards program? Or perhaps played an online game like Farmville, where your progress is shown to your friends on your facebook news feed? If you answered yes, then you have experienced gamification in action.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 5: Beat Google with your new USP (Unique Social Purpose)

With the constant changes in search, the time and risk involved in achieving search engine rankings is hard to justify. If you are chasing Google with a cutting edge SEO strategy, you are aiming at a fast moving target. However, there is a better way. Forget about chasing after Google and build an online community and social asset around your business. We call this, your new USP – Unique Social Purpose. If you do this successfully, you will build your business via online word of mouth. At which point Google will rank your website anyway, as a popular and useful resource.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 4: Social Media: Using Pinterest for Business

Since its launch in 2010, Pinterest has dramatically grown in its popularity with currently more than 48 million users worldwide. Its membership has also been steadily increasing in Australia with an estimated 450,000 members as of March 2012 (Nielsen, March 2012). Pinterest is an online pinup board, where users can organise their inspirations, interests and ideas on virtual pinboards, typically around niches like fashion, food, sports, travel, events and many more. Each image or pin is linked back to a particular website, making Pinterest a visual version of social bookmarking sites such as Stumbleupon or Digg.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 3: Should you develop a Mobile App for your business?

Yahoo recently purchased Internet App “Summly” from 17-year-old London school boy Nick D’Aloisio for $30 million. This news has generated renewed excitement around smart phone apps and the opportunities they present for business. The Summly app provides summaries of news items neatly on a smart phone screen. Although selling an app to Yahoo may not be in your business plan, an app could be an effective way to connect to and support your customers. Let’s take a look at how it works.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 2: The SoLoMo Revolution and what it means for your business

SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook. SoLoMo has emerged as an evolution of local search, wherein desktop users would look for local businesses, news or products in search engines such as Google.

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 8, Issue 1: 7 Steps to Successful Website Marketing in 2013

2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO. 2013 is shaping up to be an exciting year for those who may have fallen short in their website marketing efforts last year. The new year is the perfect opportunity to position your business online, particularly in the areas of social media, mobile and local search. In this article we provide 7 steps that will help you get on the right track to successful website marketing in 2013!

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

Volume 7, Issue 11: Target your most recent website visitors with Google Remarketing

If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing!

Marketeers often say that 7 to 12 interactions or “touches” are needed to convert a new customer. With this in mind, Google are now offering a remarketing advertising service, which really is a revolution in how businesses of any size can advertise online...

Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat

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