Learning Library - 60 Seconds with Achievers Group
2011 Apr | Volume 6, Issue 3: Attraction Marketing – Earn Attention, Don't Buy It |  | |
The continual bombardment of our senses with commercials and branding messages has inoculated us with strong advertising resistance. With so many competing messages, its no wonder we are choosing to tune out. TV, newspapers, magazines and billboards are fast losing the battle to interrupt our diminishing attention spans. This process has been amplified by the wide spread adoption of the Internet, with its power to enable us to search for and select only messages that interest us. How can your business attract new customers? By being relevant and interesting, with a focus on getting found by customers, rather than chasing after them. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Mar | Volume 6, Issue 2: Stimulate Your Creative Thinking | | |
I was emailed recently by a friend who had worked with me many years ago. He asked the question, “What do you do to stimulate your creative thinking?” It’s a good question – we all need to solve problems, create new marketing ideas, find new ways to do business and live life creatively.
Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Mar | Volume 6, Issue 2: The Ladder Of Loyalty: Turning Prospects Into Evangelists | | |
The Ladder of Loyalty has seven rungs, and it can be a stairway to paradise for the smart business owner. If you can turn suspects - anyone whos in your target market, whether they know it or not - into evangelists, wholl promote your product or service at every opportunity, you can save a lot of money on marketing while watching the sales roll in. But it wont happen by itself, youll need a well-thought-out strategy, good people and sound systems which will move your customers through the various stages seamlessly. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Mar | Volume 6, Issue 2: Why are our online product sales so low? An insider’s guide | | |
With the hype surrounding the massive growth in online product sales, many business owners feel conned when instant profits are not quickly realised. The truth is that creating a successful online store or e-commerce website is incredibly challenging, particularly with a shoe-string marketing budget. Success depends on picking the right niche, product innovation and a unique online content strategy. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2011 Feb | Volume 6, Issue 1: 2011 - A New Year & A New Opportunity To Grow Your Business | | |
In your career or your business, you can’t stand still, you need to be growing, all you need is the loss of a client, or cost increases across a range of products and services then suddenly you are on a downhill spiral. There are many ways to grow your business. Let me list a few of the main ones. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2011 Feb | Volume 6, Issue 1: Introducing New Processes To Your Business | | |
Any transformation you undertake will eventually have you introduce some form of new process or checklist. At the heart of systemisation is standardised processes and procedures that ensure consistency, quality and productivity. New processes can (and should) be received with a great deal of excitement. However, it is also common for transforming businesses to have their new processes received with much reluctance and/or actively ignored in favour of the old! Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Feb | Volume 6, Issue 1: Using Google Places to Rank High in Local Search | | |
The use of search to source local services has exploded in recent times, in part driven by the new features of search engines to easily locate local businesses. Google Places provides the easiest and quickest way to be listed near the top of a Google search for location specific keywords. As such, it is important to take advantage of your free business listing in Google Places. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
2010 Dec | Volume 5, Issue 11: Shed A Lot | | |
‘My dog and cat have taught me a great lesson in life – learn to shed a lot!’ - Some good advice from author Susan Scott
Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine | |||
2010 Dec | Volume 5, Issue 11: Stop Procrastinating and Enjoy Success! | | |
Too often we are pumping our brains with unhelpful procrastination and punishment scripts that paralyse us into inaction. Its easy to get into a habit of programming ourselves with reluctance, paralysis and self-defeating thoughts. Why do we believe it will be easier not to do the tasks or work and instead put them off? Maybe we are afraid of failure. If we do the task we will not be successful, or it wont be perfect.
Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2010 Dec | Volume 5, Issue 11: Article Writing for Search Engine Rankings | | |
There are many ways to improve your website’s search engine rankings, but one of the most effective is through writing and syndicating articles on content and topics relevant to your business. By providing your articles for free to other websites, blogs and directories for publication, you can obtain hyperlinks back to your website, resulting in new traffic and higher search engine rankings. The search engines reward great content with great search engine rankings. In this article we address how to write a great article and go about syndicating these articles. Category : Learning Library - 60 Seconds with Achievers Group - Nick Jerrat | |||
