Learning Library - 60 Seconds with Achievers Group
2015 Nov | Volume 10, Issue 4: Get Your Customers Excited |  | |
A few weeks ago I was at an amazing business conference with just over 300 like minded small and medium business owners. Whilst the conference was focussed around “Productivity” using new and innovative ways .. There is still no better way to boost sales and productivity than by making your business fun and interactive for both your customers and team. Ever walked into a business and felt the “vibe”? Positive or negative? If you have, then you can bet, so do your customers, clients or patients when they walk into yours Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2015 Aug | Volume 10, Issue 3: Turning the irate customer into a customer for life! | | |
Is the customer always right… even when they’re wrong? You betchya! Our job is to make them feel they are right, regardless, and work on the solution rather than the issue. I remember many years ago when I was first starting out in retail, my manager taught me to look for those coming in with returns or who looked unhappy, (maybe being the junior, that was my job, take all the crappy stuff, like the apprentice hair dresser who sweeps the floor for a year collecting other peoples dirty hair!) Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2015 May | Volume 10, Issue 2: Communicating With Your Team | | |
Whilst I have written a number of articles on this subject over the past couple of years, it’s still an important aspect for any successful business. Yes, your customers or clients are everything, but so is your team. Remember my motto, “If you’re not serving the customer, youd better be serving those who are.” Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2015 Feb | Volume 10, Issue 1: This Year | | |
As we enter the beginning of an exciting new year, I hope you have given time to reflect on 2014. Whilst there may have been challenges and obstacles, it’s also important we celebrate the triumphs! If you haven’t already, now is the time to be planning 2015 and what opportunities could be. Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Sep | Volume 9, Issue 8: Are you benefitting from YouTube marketing? | | |
YouTube is now the second largest search engine, with Google being number one, of course. It might be handy to know that Google also owns YouTube so I guess it gets a little hand up in the search engine rankings as well. The question is: does your business, a) have a YouTube channel or b) are you using YouTube to market your business? Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Aug | Volume 9, Issue 7: Want To Increase Your Sales Effortlessly? | | |
What is the easiest way to increase your sales and profits? Simple. Sell more to those who already know, like and trust you. I’d expect they are already likely to buy from you again and due to their confidence in your products and more importantly, service, your margins will be higher. But here’s the kicker, as they are already with you, there are little or no marketing costs, allowing you an even stronger bottom line which you could reinvest back into training, customer loyalty or expand products and services. Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Jul | Volume 9, Issue 6: Are You Getting The Most Out Of Your Team? | | |
Research has found that as much as 60% of the work done in the average business is spent doing: the right thing wrong, the wrong thing right, correcting the wrong thing to make it right or supervising staff to make sure they are doing the right thing, the right way, at the right time. Is this the case for your business? Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Jun | Volume 9, Issue 5: How We Do Anything Is How We Do Everything | | |
Previously, we’ve talked about who motivates you, the business leader? We discussed having a coach that is unbiased towards your business and keeps you accountable, as well as motivated. In turn providing you the means to motivate and keep your team accountable. Let’s ask ourselves this question or perhaps an observation or statement: “How we do anything is how we do everything.” Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 May | Volume 9, Issue 4: Marketing 101 Continued | | |
If you recall last issue we discussed the basic principles of marketing and highlighted 2 great advertising quotes: “Half of all the money I spend on advertising is wasted, the trouble is, I don’t know which half!” - John Wanamaker and “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - David Ogilvy. This week we’ll explore one of the effective advertising principles: Know Your Market. Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
2014 Apr | Volume 9, Issue 3: Marketing 101 | | |
What business are you in? Clients often say to me, I’m a plumber, retailer, lawyer, etc. Sorry, that may be your trade, practice, profession, skill set, but your business is marketing! I’m sure you have heard the following two quotes before: “Half of all the money I spend on advertising is wasted, the trouble is, I don’t know which half!” - John Wanamaker, “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - David Ogilvy Category : Learning Library - 60 Seconds with Achievers Group - Yale Morgan | |||
