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Dear
Friends,
After the great results from
'Pillars of Business
Success' book, we are now
about to release 'Marketing
Success' book.
This extract is about the
power of offering a
guarantee. In a world where
there is more and more
competition, it could the
only thing that will get
people to buy from you.
Regards
Tony Gattari
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Available mid
November
Marketing Success
Read an extract from
the Book
The Only Thing We Have to
Fear, Is Fear Itself
Imagine if a politician
says this;
“I
promise to eradicate all tolls on highways in the first year in office.
And if I don’t, I’ll will step down and call an election so that you can
vote me and my party out of office”.
I say imagine, because
no politician would ever promise this. Well actually some have promised
this, but they have never backed it up with a guarantee. Business owners
are a lot like politicians in that they do not put their neck on the
line, and back up what they say. This fear is what holds your business
back, because people are not buying from you as you cannot support your
claim.
Most business owners are frightened of
guarantees, because they believe that customers will rip them off.
Don’t mistake the forest from the trees. Yes, there will be people who
will rip you off, but in truth not many people really do this, unless
you are in the business of organised crime! The truth is most guarantees
are never taken advantage of, even when the customer is dissatisfied
because generally people are too lazy to evoke the guarantee, or they
are too scared to say to you that they are not happy with your product
or service.
Below is the list of
requirements that you must fulfill in order to produce a powerful
guarantee;
-
It’s all about understanding what
makes the customer tick, and then absolutely guaranteeing to give
them that.
-
If you don’t feel they have received
what you promised they should get some form of compensation. When
people feel as though they have nothing to lose, they are more than
likely to buy or take action. Most action is delayed forever simply
because people are afraid of what will happen if they make a mistake
-
Imagine if every customer says “Well I
can’t lose with these guys I’ll buy it and see how it works”.
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DVD $34.95
CD $29.95
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Most businesses suffer
because they feel getting
the customer in the front
door is the greatest
challenge. It’s not. It’s
about serving them well, so
that they keep coming back
more and more. During this
workshop, you will hone your
sales and customer service
skills. You will learn the
do’s and don’t of customer
service, including the art
of communication, listening,
overcoming objections and
getting other to see your
point of
views. At the end of the
day, ‘he who serves best
seldom loses.
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What do others say about the
Marketing Success Book? |
David
Berkman - Director - Flexirent
Capital
“Within 10 years we
have a public company worth over
$600m – and that is from a standing
start. Thank you Tony! What stands
out in my memories is Tony talking
straight common sense from the
perspective of what customers
actually want. Not what we may want
to sell – but what customers want to
see, hear and buy.”
Bill
Crichton - MD - Sanyo Australia
“Tony Gattari is not
only genuine, but genuinely
interested in business today, and
how people go about their growth in
the business world. Marketing
has been Tony's real passion since
his days of helping small
proprietors grow themselves
and their business
franchises within.”
Peter
Stirling - Managing Editor - My
Business
“As a marketer, Tony
Gattari is a natural-born salesman.
As far as he is concerned,
marketing that does not lead to
sales - and sooner rather than later
- is a waste of space and money.
With sales as the target, the
marketing arrows in Tony's excellent
new book fly unerringly to the
target - building the bottom line.”
Richard Eastmead - Proprietor - The
Good Guys Penrith
"I have known Tony Gattari for many
years and worked with him during the
early days of the incredible growth
of Harvey Norman Computers. I have
always said that Tony was put on
this earth as a marketer. His
passion and enthusiasm is always
contagious and his street smart,
gorilla marketing concepts have seen
real world results. This book will
give you plenty of usable ideas and
concepts without the usual academic
psycho babble that you will find in
many other marketing books."
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FREE WORKSHOP -
Business Masters Academy -
Business Success in 90 Days |
Imagine if you could increase your
profits, whilst reducing the amount
of time that you work in the
business. Imagine if you could
improve your cash flow, so that you
never have to go begging to the
bank.
The Business Masters Academy works on
reducing all of your major headaches,
and turn your business into a highly
profitable turn key operation.
Workshop 10: Business Success in 90 Days
Want to increase your profits within
90 days and maintain them for life?
This workshop is definitely for
business owners and managers who
have tried to make changes in their
business but are struggling to gain
any traction or make serious
increases to the bottom line. Learn
the systemised step-by-step approach
that Tony has used with businesses
across the world, which will make a
positive impact on your sales,
marketing, cash flow, and team
members.
When: |
Wednesday 28
November 2007 |
Where: |
C2 Connection
Centre
Cnr Silverwater
Rd & Egerton St
Silverwater, NSW
Registration -
4.45pm
5.00pm - 8.00pm |
Investment: |
FREE! |
Click Here to
Book Your Seat
Now! |
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