Dear Friends,

After the great results from 'Pillars of Business Success' book, we are now about to release 'Marketing Success' book.

With more competition these days it is imperative that you define your uniqueness to the marketplace. It could be the difference between whether you thrive or survive.

Regards

Tony Gattari

Read an extract from the Book

Define Your Uniqueness

Concord is a wonderful little pocket in Sydney, with its tree lined streets, federation style homes and bustling café strip. It is an ideal place to take family and friends on the weekend to have breakfast or lunch away from the city crowds.

The success of many of the cafés and restaurants in Concord is that they each have a uniqueness about them, and each offer something different to the people who visit the area. In Concord there is:

• Organic food café

• Italian restaurant

• Pizzeria

• Franchise coffee and cake shop

• Portuguese chicken shop

• Italian cake and coffee shop

• Specialty roasting house

• Middle eastern restaurant

• Thai noodle house

• Fish shop

Now there would be about three other establishments that do pretty poorly, judging by the lack of people eating in their establishments. These are:

• Another Italian restaurant

• Another pizzeria

• Another fish shop

Why? It is because these are ‘me too’ operators who have tried to mimic the successful established businesses, and set up a shop that offers the same thing. Does this sound like your business?

Here is a killer question – What makes your business so different to everyone else?

Here might be some of your answers;

• Our customer service (Yeah, says who)

• We have been in business for 20 years (So what, you must be too old)

• We are the cheapest (I am sure someone can be cheaper)

• We have a large range (This would probably confuse people)

• We have the big brands (So does everyone else)

In a world where there is more choice, more competition, and the advances of the internet, if your business does not define it’s uniqueness in a crowded marketplace, it will no longer exist. This is the reason why you are discounting to survive! Not because of competition, or the economy is putting downward pressure on spending.

Think we are over exaggerating? Ask yourself the question again – What makes your business so different to everyone else? Now the real questions!

ACTIVATION

How much is your original gross margin?   _____________________%

What is your actual sell gross margin?     _____________________%

% of sales this year vs. last year           _____________________%

Your Unique Selling Proposition

If you are struggling to define your uniqueness, then your sell gross margin will be massively less than your original gross margin. Your sales would also be down, because the market is rejecting your offer. Houston we have a problem!

Articles

Build a database; build a business

Treat Your Business Like the Ballet!

Products

Book $32.95

Order Now!

“This is a book takes you up-close and personal with sixteen of the best marketing minds in the country. Collectively they have added billions of dollars to the bottom lines of businesses. Now, in one place, you can discover all of their secrets and tap into the same knowledge that others pay thousands of dollars to learn!"

What do others say about the Marketing Success Book?

David Berkman - Director - Flexirent Capital

“Within 10 years we have a public company worth over $600m – and that is from a standing start. Thank you Tony! What stands out in my memories is Tony talking straight common sense from the perspective of what customers actually want. Not what we may want to sell – but what customers want to see, hear and buy.”

Bill Crichton - MD - Sanyo Australia

“Tony Gattari is not only genuine, but genuinely interested in business today, and how people go about their growth in the business world. Marketing has been Tony's real passion since his days of helping small proprietors grow themselves and their business franchises within.”

Peter Stirling - Managing Editor - My Business

“As a marketer, Tony Gattari is a natural-born salesman.  As far as he is concerned, marketing that does not lead to sales - and sooner rather than later - is a waste of space and money. With sales as the target, the marketing arrows in Tony's excellent new book fly unerringly to the target - building the bottom line.”

Richard Eastmead - Proprietor - The Good Guys Penrith

"I have known Tony Gattari for many years and worked with him during the early days of the incredible growth of Harvey Norman Computers.  I have always said that Tony was put on this earth as a marketer.  His passion and enthusiasm is always contagious and his street smart, gorilla marketing concepts have seen real world results. This book will give you plenty of usable ideas and concepts without the usual academic psycho babble that you will find in many other marketing books."

Pre-Order your copy of 'Marketing Success' by 7th October 2007 & receive a FREE copy of 'A Vision for the Future' DVD.

Business Masters Academy - Successful Selling

Imagine if you could increase your profits, whilst reducing the amount of time that you work in the business. Imagine if you could improve your cash flow, so that you never have to go begging to the bank.

The Business Masters Academy works on reducing all of your major headaches, and turn your business into a highly profitable turn key operation.

Click here to view all 10 workshops

Workshop 9: Everything is Negotiable

In this workshop you will learn how to get the best deal very time.  Negotiation is a field of endeavours that focuses on gaining favour from people for things. We will highlight the keys to successful negotiation . Whether you are in sales and involved in purchasing of any kind, this workshop will assist you in getting the very best outcome all the time.