Volume 5, Issue 8 : Don’t Mistake Movement for Achievement

Two decades have passed since we were told that advances in technology would mean we’d all be working less. It hasn’t happened. We may be all working more, but are we using our time effectively? Stephen Covey book "First Things First" contains a diagram which sets out four Quadrants of Activity for businesses.

The first describes activities that are both important and urgent, like closing a sale, taking an order or dealing with customer complaints. The second involves things which are important but not urgent, including planning, training and strategising; the third embraces activities that may appear urgent but aren’t important, such as constantly reading emails or dealing with everyone else’s problems, and the fourth is the Quadrant of Waste, time spent on things that are neither urgent nor important. My advice is to focus on the compass before you wind the clock, otherwise you’ll spend valuable time on things that don’t need doing.

Click on the play button below to listen to this interview we did with Australia’s leading business audio magazine "Business Essentials" in September 2010.

About Tony Gattari, Achievers Group

The author is founder and Chief Energy Officer of Achievers group. He is a much in demand passionate professional speaker, business educator, author and corporate, business advisor. He has worked with over 140 businesses around the world.

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