“Everyone communicates, few connect”- John C Maxwell

Good customer connection has actually been proven as more important than the value of products or services. Stanford University recently released a study that showed 87% of success in business is based on connection with people, only 13% (yes 13%) on product knowledge. Naturally we can’t provide poor products or we will lose what loyalty we’ve gained.

So learn how to really connect with your customers.


Some signage collected by John Maxwell in his recent book “Everyone Communicates, Few Connect”

  • Dry cleaners in Bangkok: Drop your trousers here for best results.
  • Hotel brochure in Italy: This hotel is renowned for its peace and solitude. In fact crowds from all over the world flock here to enjoy its solitude.
  • In a Tokyo hotel: Is forbidden to steal hotel towels please. If you are not person to do such a thing is please not to read notis.
  • In a Bucharest hotel lobby: The lift is being fixed for the next day. During that time we regret that you will be unbearable.
  • In a hotel in Athens: Visitors are expected to complain at the office between the hours of 9 and 11.00am daily.
  • In a Rome laundry: Ladies, leave your clothes here and spend the afternoon having a good time.
  • Outside a Hong Kong tailor shop: Ladies may have a fit upstairs.
  • In a Rhodes tailor shop: Order your Summers suit. Because is big rush we will execute customers in strict rotation.
  • In a Copenhagen airline ticket office: We take your bags and send them in all directions.
  • At a Budapest zoo: Please do not feed the animals. If you have any suitable food, give it to the guard on duty.
  • In an Acapulco hotel: The manager has personally passed all the water served here.
  • From a brochure of a car rental firm in Tokyo: When passenger of foot heave in sight, tootle the horn. Trumpet him melodiously at forst, but if he still obstacles your passage then tootle him with vigor.

Peter Irvine
Peter is Co-Founder of Gloria Jean’s Coffees, author of "Win In Business", speaker and business consultant.

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