Article Writing for Search Engine Rankings

There are many ways to improve your website’s search engine rankings, but one of the most effective is through writing and syndicating articles on content and topics relevant to your business.  By providing your articles for free to other websites, blogs and directories for publication, you can obtain hyperlinks back to your website, resulting in new traffic and higher search engine rankings.  The search engines reward great content with great search engine rankings.  In this article we address how to write a great article and go about syndicating these articles.

Article Content Creation

Writing great content gives you a fantastic opportunity to promote your business expertise and services.  To start, brainstorm ideas for articles relating to your business and keywords you are attempting to rank for in the search engines.  It is important to include relevant search engine keywords in your articles so the search engines can determine the relevance of your article and rank it accordingly.  But don’t simply write for the search engines, your goal should be to create articles that will entertain and educate your website visitors.  Some examples of interesting and engaging content include:

  • Tutorials on how to use your products or services.
  • Basic guides on how to maximise your products and services.
  • How to select products and services in your industry.
  • Industry relevant information, analysis and opinion.
  • Expert advice and tips.
  • Relevant and topical information in your industry.

The goal of all articles should be to simplify concepts and generalise principles that will be of relevance to the widest possible audience in your business niche.  Article content should also be as close to non-commercial and objective as possible.  Most websites will not post your content if it is commercial or self serving as it is then not of value to their readers.  Provide your articles for free in order to build trust and a loyal audience.  But be sure to get a link back to your website from the posted article!  Articles should be at least 500 words, so that they can be syndicated to article directories, in exchange for a link back to your website.

It’s important to write articles that are relevant, interesting and educational.  High quality articles will attract more visitors, leads and customers back to your website.  To help you write a successful article, here are four article components to keep in mind:

Title or Heading
The title of your article must be catchy.  It must grab a person’s attention and compel them to read your article.  Try to include your target keywords when possible but don’t overdo it.  Your main objective with the title is to get your article published and opened by readers.

Here are some examples:

Online Article Writing for Search Engine Rankings
How to get number 1 in Google
Facebook for Business
Creating Great Online Content for Your Business

Introductory Paragraph
The introductory paragraph explains or summarises the main points of your article.  The goal is to hook your reader in and get them interested.  Here is an example:

For many established “bricks and mortar” businesses, building a complementary online presence is now an urgent task.  In many industries, businesses are already well established online and aggressively pursuing domination of their respective niche.

A new approach has been adopted recently by news websites.  They often summarise the main points of an article at the top.  An example is shown below:

Online article writing is fantastic for search engine rankings.
Syndicate your articles for search engine ranking.
Once done, repurpose your content in newsletters and on your website.

Article Body
Your article body must deliver on the expectations created by title.  Details should be provided as outlined in the summary given in the introductory paragraph.  Some online content writers over-stuff their articles with keywords they wish the article to rank for in the search engines.  Use of your keywords is important, but it is not helpful to the readers or the search engines to overdo it.  Remember that an article that tells a story or provides useful information keeps readers engaged and makes them come back for more.

The article body must hold the interest of your readers and not merely contain a set of keywords repeated again and again.  They must feel that your article has helped them find what they are looking for.  If permitted, include hyperlinks on keywords in your article back to your website.

Author’s Resource Box
The author’s resource box is specific to article directories.  Normally the author’s resource box will contain information on the writer or the business and should contain many of your important keywords.  Ideally, the author’s resource box must also contain a call-to-action that will move readers from the article to your website.  Tell them who you are and what you can offer.  When your audience knows what you can do for them, they will be even more compelled to visit your website.  Be sure to include hyperlinks in the author resource box back to your website.

Article Publishing and Syndication
Once you have written your article, the next step is to publish and distribute on article directories across the web.  Publish articles to article directories and syndicate them widely.  In exchange for your content, article directories provide you with links and traffic back to your website.  A well-written and interesting article may also be picked-up and published by other website, giving you more links.  We recommend the following article directories: - For a fee will syndicate your article to many other directories. - High ranking article directory. - Highest ranking article directory. They practice strict author policies. - High ranking article directory.    

Publish your article on your website too.  Providing useful information to your website visitors will increase your website’s presence and your business’ professionalism, expertise and credibility.  The search engines do not have a duplicate content penalty.  Not all versions of your articles may rank in the search engines, but the links to your website will certainly be measured.

Finally, attempt to network with other relevant websites and blogs, and offer your articles for free to these sites in exchange for links.  You can also repurpose your article by publishing them on your website, including them in your newsletters, posting them on blogs and posting links to your content on social media websites.

Some final words

Online articles that balance keywords with interesting and helpful content are crucial in any website marketing campaign.   They improve your search engine rankings by building more inbound links and driving new traffic to your website.  They should help you promote your services and increase your business reputation by offering real value to your readers. 

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