Many of the following video interviews come from Business Essentials.
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Sales
Master Communication Techniques
A short video on master communication techniques that will allow you to influence others.
The sales qualification process
In this short video, Tony Gattari talks about the 4 areas of sales qualification process.
How customers are changing and what to do about it
A short video on how customers are changing and what to do about it
12 Best Signals That You Have the Sales Deal!
12 Best Signals that you have the sales deal.
Sales Closing Techniques Part 2
Some more ideas on how to close more sales.
Sales Closing Techniques Part 1
A short video on some closing techniques and tips.
Closing the Sale
Short video on some idea on closing the sale.
The Philosophy of Closing the Sale
A short video on the philosophy of closing the sale.
5 Steps to Overcome an Objection
5 steps to overcome any sales objection.
Why do I Get Sales Objections?
A short video on the 3 major reasons why we get sales objections and what to do about it.
Overcoming Sales Objections
A short video of how to overcome sales objections.
Providing Solutions in the Sales Process
A short video on how to provide solutions in the sales process.
Sales Secrets Decoder Signals
Sales secrets decoder signals.
9 Best Signals for Sales Persuasion
A short video for the 9 best signals for sales persuasion.
How to Change People and Its Use in the Sales Process
How to change people and its use in the sales process.
Building the Sales Relationship
A short video on how build a sales relationship.
The Sales Qualification Process!
The 4 key areas of the sales qualification process.
5 Ways to Maintain During a Boring Meeting
5 ways to maintain during a boring meeting.
The Power of Curiousity in the Sales Process
A video highlighting the power of curiosity in the sales process.
The Sales Success Process - The Greeting
Phase 1 of the sales success process - The Greeting.
How to Pick Personality Types During the Sales Process
How to pick personality types during the sales process.
How to Switch Gears to Suit an "Owl" Personality Type
A short video of how to switch gears to suit an "owl" personality type.
How to Switch Gears to Suit a "Dove" Personality Type
A short video of how to switch gears to suit a "dove" personality type.
How to Switch Gears to Suit a "Peacock" Personality Type
A short video of how to switch gears to suit a "peacock" personality type.
How to Switch Gears to Suit an "Eagle" Personality Type
A short video of how to switch gears to suit an "eagle" personality type.
Understand The Importance of How to Read and Understand People
A short video on the importance of how to read people emotionally and appeal to their buying love language.
Price Discounting is Like Heroin - It Will kill You!
A video highlighting the importance of profound sales and marketing to ensure you do not fall a victim of price discounting.
The Different Type of Sales People
A short video highlighting the 4 very different types of sales people.
1) The pre order taker
2) The techie
3) The new messiah
4) The problem solver
The Emotional Bank Account
A short video of the need to deposit and then withdraw emotionally in the sales process.
The Golden Rule of Selling
A short video of the 3 key principles of sales.
1) Believe in yourself
2) Believe in your product
3) Believe in your company
I Like Myself!
A video highlighting the importance of having a high robust self image in the noble profession of sales.
The Sales Mindset
Short video on the sales mindset that truly makes an impact in helping people and achieving results.
What Gets...
Short video of on how to create a performance driven culture by following a few key ideas.
1) Do you passion.
2) What you sow you reap.
The Curse of Knowledge
A short video on the difference between knowledge and wisdom.
The Triangle of Business Success
A short video on the triangle of business success . In order to achieve the lifestyle we need challenge, modify and reflect on our beliefs.
Business Mindset
A short video on the power of having the correct business mindset in business and in life.
How do I improve my sales conversion rate?
Instead of improving leads the key is to improve conversion rates. This video highlights ways to do this and to really drive sales and growth.
What is the best way to set up a sales commission?
A short video determining the most appropiate method to set up a sales commission structure
Setting a price
How to overcome the challenges of price and to show value
What type of customer should I be looking for?
A short video highlighting that when contacting new customers, what type of cusotmers should I be looking for
Is there a correct way to use cold calling to obtain new sales leads?
Using cold calls to obtain new sales leads is sometimes hard, we explore different ways of achieving this desired outcome.
What is an effective way to convert leads to sales?
A short video in which we explore effective ways to convert leads to sales highlighting the key strategies and philisophies to convert quicker and easier
How to grow a client list fast
A recent video on how to grow a client list, focusing in on the strategies and ideas of how to get low cost clients for your business
How can I develop a clear and effective sales message
A recent video is which we explore how to develop a clear and effective Sales message highlighting the importance of a unique buying advantage, risk reversal, testimonials and overall culture of the business
Introduce Cross or Companion Selling - 14 Ways to Inject Cash - Part 1
In this video you will discover how cross or companion selling can increase revenue in your business overnight. Tony Gattari is the man who took Harvey Norman's computer department from $12 million to $565 million in a nine year period. Listen as he shares his business wisdom and gives tips on how this can relate to your business.
How my wife closed the sale of her diamond ring
A recent key note sales talk sharing my own story of how I was sold by my wife.
The art of sales and marketing persuasion
A short video talked from a key note sales talk highlight the process of change which applies to the sales and marketing process.
How to pick the 4 different buyer profiles in the sales process
A short video from a key note sales talk in which we discuss how to pick the four different buyer profiles in the sales process.
How to persuade, influence and sell to a fact driven, attention to detail person
A short video from a recent key note sales talk on how to persuade, influence and sell to a fact driven attention to detail person.
Influencing , persuading and selling to a security, conservative style of person
Recent video clip from a sales key note on how to persuade a dove stlye of buyer. The use of the Dove term is taken from Des Hunt's personality profiling mapping.
How to persuade, influence and sell to an inspiring image driven person
A short video from a recent key note sales talk on how we highlight on how to persuade, influence and sell to an inspiring image driven person. Using Des Hunt's personlity profiles we call these Peacocks.
How to persuade, influence and sell to a tough , time poor and results driven person
A recent video clip from a key note talk, in which we describe how to change gears to persuade, influence and sell to a tough, time poor and results driven person. Using Des Hunt's personality profling these are described as Eagle's.
Enthusiasm sells
Another short video segment from a recent keynote sales talk on how enthusiasm sells and how misery destroys.
You don't sell you help people buy!
A short video from a key note sales talk on the simple fact that if you want to be amazing at sales you have to believe your a helping a person or business improve. It has nothing to do with technique but everything to do with intent.
Defining Marketing and Selling in the new age economy!
A short video of the definition of marketing .How it is necessary to invest then withdraw from a customers emotional bank account. Highlighting the role of marketing and sales.
How to create an insane amount of Business Heat!
A video which was recorded from a key note talk to 400 business owners on how to create an insane amount of Business Heat!
Avoiding Marketing Mistakes
If you want to avoid making marketing mistakes you must understand who your "A class" customers are. That's one of the first lessons Tony Gattari of Achievers Group learned when he went into the marketing business after a long career in the corporate world. He readily admits that he blundered badly when he had the wrong focus with his first small business client.
The Need To Up-Sell & Cross-Sell
One of the fundamentals in a successful business is selling well. Tony Gattari's main claim to fame is the huge growth he achieved in computer sales at Harvey Norman and since then he has been advising businesses. He believes in the absolute need to up-sell and cross-sell and argues they shouldn't be used as dirty words.
Sales Closing Techniques
A short video on sales closing techniques.
Up Selling & Cross Selling
One of the fundamentals in a successful business is selling well. Tony Gattari's main claim to fame is the huge growth he achieved in computer sales at Harvey Norman and since then he has been advising businesses. He believes in the absolute need to up-sell and cross-sell and argues they shouldn't be used as dirty words.
The Philosophy of Selling
A short video defining selling and the principles that make an awesome sales professional.
We Don't Complain We Just Don't Come Back
A short video on how we dont complain we just dont come back.
Selling and Marketing to Different Personality Styles
A short video on how to sell and market to different personality profiles.
Selling to a Compliant Style of Personality (Owls)
A short video on how to sell to owl like prospects, who are into detail and facts.
The Old vs New Consumer. How to Market and Sell to Them!
A video showing how our marketing must change to address the new consumer. Too many businesses are stuck in old methods of marketing that do not work any more.
The Story of the Hot Dog Man
In business like life, negativity destroys dreams and businesses. This video rant highlights a parable of how a humble hot dog seller went from success to destruction by listening to his educated and worldly son.
Being the Cheapest? An Insane Business Principle!
A video which highlights the danger of discounting and reinforces the power of marketing and sales to overcome this rampant business disease.
The Power of Multiplication
In any business there are 5 key variables that make up profit. Leads, conversion rate, average dollar sale, frequency and margin. By improving each by a small 10% your gross profit will explode to an amazing 61%. This video explains this principle.
Discounting Prices is Like Heroin It's Deadly
This short video explains why we should not discount and instead focusing in on improving our marketing to increase value so we do not need to focus in on price.
How To Make Purchasing Easy For Your Customer
A short video clip from our recent Marketing Mastery workshop on how to make people uncomfortable so they want to change to buy your product or service.
Securing Better Referrals And More Leads
A short video on 2 ways sales and marketing ideas on how to generate more leads.
Milking the Cow
A short video on how to maximise your sales by milking the cow from a sales and marketing perspective.
