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Ingrid Aitken Gattari

Learning Library - 60 Seconds with Achievers Group

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2009 Jul	Volume 4, Issue 6: 6 Sales And Marketing Problems Solved!
	The recession has thrown the sales and marketing strategies of business owners and leaders into disarray. Customers have become more hesitant to buy, sales teams are struggling to get deals over the line, and the marketing budget isn’t looking as healthy as it used to. But don’t despair – we help solve 6 major problems that are confronting business owners and leaders. Most of the advice won’t cost you anything to implement, and you will also be able to create more robust sales systems and processes that will last you long into the recovery. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

2009 Jun	Volume 4, Issue 5: A Budget Is Not A Plan
	The other day an enormous Excel spreadsheet arrived in the inbox of one from a fellow business advisor. Here’s our annual plan, announced the email proudly from the business owner what do you think? He looked at the mass of numbers; the only words he could find were the column titles, he called the business owner immediately: “I think this is the budget” he said to the business owner. “You’re right, it is the budget. Our annual plan is to make the budget.” Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

2009 May	Volume 4, Issue 4: 5 Tips To Help Your Business Prosper In 2009!
	Tip #1: Innovate Across The Business Make a commitment to researching and testing new ways of getting things done, from production to marketing, product design to packaging – in short, find a way to renew the energy and enthusiasm for new ideas you had when you first launched your business, then improve on it with the wisdom of experience. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

2009 Apr	Volume 4, Issue 3: Discovering the DNA of Profitability for Your Business
	Business people often think that they need to take dramatic steps to improve the profitability of a business. Many believe, for example, that if they want to double their profits they need to double their sales. Still others think that they need to take on more people, bringing with them, many more headaches. This doesnt have to be the case. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

2009 Mar	Volume 4, Issue 2: How To Improve Your Cashflow
	Having positive cashflow in a business during changing economic times is critical if you want to stay in business. A large portion of business owners we work with want to grow their business in revenue and in customer numbers but a large number of these would go into a negative cashflow slide if they did this. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

2009 Feb	Volume 4, Issue 1: 5 Tips for Marketing Your Business in a Downturn
	1. Dont panic! When customers stop coming all the signs point to doom and gloom, the first instinct for many business owners is to stop Marketing. Marketing is an investment in your business not an expense. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari

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