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Ingrid Aitken Gattari

Learning Library - 60 Seconds with Achievers Group

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2009 Jul	Volume 4, Issue 6: Marketing In Tough Times
	In a tough business market, you don’t eliminate your marketing budget, but you look at different and new ways of standing out. Too many people are doing the same thing as everyone in their business category and are not standing out. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

2009 Jun	Volume 4, Issue 5: Priorities In Tough Times
	John Maxwell says ‘ People are like rubber bands: They must be stretched to be effective.’ We need to look at what is happening around the world today as a challenge and an opportunity to improve... “The reason so many people never get anywhere in life is because, when opportunity knocks, they are out in the backyard looking for four leaf clovers.” - Walter P. Chrysler Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

2009 May	Volume 4, Issue 4: Contagious Vision
	We’re OK – we have a vision!?! (Somewhere on the bulletin board – or maybe in the company’s business plan). In fact we even have long term and short term plans with action points! You think you’re OK – or could you do better? Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

2009 Apr	Volume 4, Issue 3: Mindsets Part 2
	“YOU CAN’T DO THAT….!” Last month we looked at several different mindsets that effect life and business - people who tell you what you can and can’t do. These people can get into your spirit and limit your thinking so you don’t stretch or enlarge in life. So doing something different or risky becomes a minefield of negativity. When you do things like changing a service, marketing differently, improving customer service, or establishing a larger vision, many people will react negatively to the change. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

2009 Mar	Volume 4, Issue 2: Mindsets Part 1
	In life and in business people will tell you what you can and can’t do. It seems there are those with limited mindsets all around us and we can easily fall into the trap of going with the flow. These people are revealing their own limited thinking, or they may be operating from their own comfort zone. Their small mindsets haven’t been stretched or enlarged. So when you decide to do something different or risky, like launch a product, add another retail store, change a service, or establish a larger vision, you’ll find at least ten percent of people will either oppose you or disagree with you. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

2009 Feb	Volume 4, Issue 1: Should I Franchise My Business?
	Franchising today is a way of life. Franchising allows people to own their own business in an area that appeals to their interest. It can also fulfil a long-term desire to be part of a business that they can enjoy and develop for themselves. A franchise allows an individual to own a business which has an established brand, which already has systems in place, training programs and on-going support. This article will focus on what you need to do to franchise your business. Category : Learning Library - 60 Seconds with Achievers Group - Peter Irvine

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