Learning Library - 60 Seconds with Achievers Group
2012 Apr | Volume 7, Issue 3: 10 Ways to Evaluate a Market |  | |
Over the years I have seen lots of budding entrepreneurs with bright ideas, but all too often passion and enthusiasm get in the way of good business sense. Before you know it, a whole heap of time and money have been spent on a complete dud. Why? No one wants it. How do you reliably assess the market for your new venture? I have a ten point checklist to help. It will also help you to determine if the business that you are already in is still relevant. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Mar | Volume 7, Issue 2: Bridging The Generation Gap | | |
Managing a team can be challenging at the best of times, but when you have a team that is spanning the ages from Generation Y to baby boomers and everything in between, life can be very complicated indeed. That is because different age groups respond differently to the things that you say or do. What works well for one age group is absolutely wrong for another. Thus working with a multi-generational team can be a minefield. To help cope with this environment, you have to start by understanding each generational group. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2012 Feb | Volume 7, Issue 1: Lessons on Selling the Infomercial Way | | |
I have spent a lot of time thinking about what really works in selling. An amazingly effective model is the TV infomercial. Infomercials, as we all know, can make a substantial amount of money in just a couple of minutes. They spot the product, it suddenly solves our problem and then *bang* we have bought it before we even knew we needed it. It is powerful stuff and there are many lessons that we can learn about the sales process if we dissect how infomercials work. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Dec | Volume 6, Issue 11: 12 Characteristics of a High Performance Team | | |
So, you come into the office all fired and ready to go. But does your team share your enthusiasm? A high performance business must have a high performance team. There are twelve outstanding characteristics that are directly related to a top performing business team. Let’s break them down one by one. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Nov | Volume 6, Issue 10: Do you have a Business or a Practice? | | |
Does your business survive when you are not there? Or are you the business? These two questions need to be answered as you assess your role in your business. Before you can answer these questions, we need to define what the difference between a business and a practice is. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Oct | Volume 6, Issue 9: Negotiation and the PROBE Technique | | |
When I became General manager of Harvey Norman’s computer division in the 1990’s it was little more than a discount store. I knew that to grow the business we needed to get the big computer brands on board. Brands such as Hewlett Packard, IBM and Apple. The problem was that those suppliers did not want to necessarily be associated with a discount house. They did not want to change the way they did business. Our discount store was little more than a joke to many of the big computer brands at the time. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Sep | Volume 6, Issue 8: The Ladder of Loyalty - Turning Prospects into Evangelists | | |
Every business owner dreams of maximizing the evangelists for his business. Evangelists are the people who will shout your praises from the roof top and help you in building an ever-expanding loyal customer base, all for free. What more can you ask for? But where do you turn your prospects into evangelists? I say this is not an automatic thing, you need to have systems and process to make the customer experience as that of heaven.
Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Aug | Volume 6, Issue 7: The Starting Point: Delighting the Customer | | |
You take your car in for service. The service office is immaculately clean and resembles a hotel lobby. The smell of freshly brewed coffee is in the air, and you ask yourself How come I cannot smell any car fumes? The service manager greets you, is well dressed in a neatly pressed shirt and tie, with a name badge. You give him the keys, and he asks you Do, you mind if I go through our 12 Point Service Guarantee? He then places the form in front of you, and points his pen next to each of the guarantees as he explains each one to you. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Jul | Volume 6, Issue 6: It's been one of those days... | | |
Its been one of those days - nothing has gone right, clients are complaining, people you rely on are making errors or forgetting tasks that they were quite capable of yesterday. A big new client may suddenly be going sour or your latest transformation effort causing additional issues rather than solving them. Regardless of how organised, competent or efficient you are, from time to time you will experience one of those days. Before running home to pour yourself the biggest glass of wine you have, lets consider for a moment how to stay motivated in an environment where nothing seems to be going right. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
2011 Jun | Volume 6, Issue 5: Marketing Sizzle | | |
If you are like most business owners when it comes to marketing, youll be unsure of what works and what doesnt or at worst, youll have a long list of things that dont work because youve wasted thousands over the years. Category : Learning Library - 60 Seconds with Achievers Group - Tony Gattari | |||
