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One of my favourite sayings is
"If the horse is dead, dismount"
The current economic market either stalls companies or they make changes. This is a great time to market differently or stand out in a different way.
I have experienced many difficult times but have seen the businesses that make changes succeed, then grow and accelerate in the good times that follow.
There are people in business and life everywhere who find it hard to recognise when the horse is dead!
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