|
Just like in the “real” world, it is important to monitor and protect your online business reputation.
This need is well illustrated by an example. A new client presented to us when faced with a negative online news article, written by a local journalist. This article had appeared in the local paper, and had also been listed on the local news website. Although this was a low interest article about an isolated customer complaint, soon this article was appearing in the search results, due to the existing high ranking of the news website. This article moved very quickly up to first place in the search results for keywords relating to the given niche business.
more »
|