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Volume 3, Issue 7   

      60 Seconds with Achievers Group        

                       Your Fortnightly Vitamin

 

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Friends this week, I share a very true experience how passion and enthusiasm helped me buy.

We also launched our new YouTube site  in which we will  be regularly uploading our new business teachings and insights .

Finally on the 6th May 2008 Shaun Mooney is hosting an awesome practical business workshop, titled  “Fast Profits – Fast Marketing” valued at $197 for FREE. The business wisdom  of this event is cutting edge and world class. This event should not be missed .

Until next time be passionate be purposeful and be prosperous !  

Regards

Tony Gattari

 

Be Passionate – Be Successful!

 

I was in Melbourne about eight months ago, as I was invited to do a couple of speaking engagements to small business owners. When I am in Melbourne I love to visit the famous Lygon St, Carlton, and have dinner with friends or clients. Because of my passion for selling, I enjoy the experience more as I am approached by various restaurateurs to dine at their establishment, haggling with them to get the best deal whilst the people who come to dine with me either burst out in laughter or go red in embarrassment.

 

At one particular establishment, Alpino, I was absolutely blown away by one of gentlemen who was approaching by-passers. He would move up smoothly to us and state “I can only promise you that if you eat here tonight it will be the best meal you ever had!” Now that was a first! “And just to prove it I will give you a free round of drinks”.

 

I replied “A free round of drinks!” He could see the excitement in my eyes, he knew he won me over and as he gently put his arm on my back and pointed us to the tables “I see there is 5 of you, come sit down, you won’t be disappointed”. We all sat down, and in the space of 30 minutes Alpino’s went from only 3 tables used to absolutely packed out, as they brought out more tables and chairs to meet the capacity.

 

IT’S THE REWARD THAT MOTIVATES

 

I learnt from that night that the gentleman was one of the owners of the business. He had skin in game, hence why he was so passionate and persuasive in ensuring that we buy his product and have a memorable experience. Generally this is the case in businesses, as the owner of the business is the best salesperson, because they believe in what they are selling. What lets a lot of businesses down is the total lack of passion and sales skills from the staff on the floor.

 

CHARACTERISTICS OF A GREAT SALESPERSON

 

There is one thing which separates a good sales person from a great salesperson. If you want a sure way to convert more sales and make more money, live by this - Sell yourself before you sell the product (or service). In other words people buy you before they buy your product.

 

To be able to do this there are 3 key things that you need to do;

 

1. Believe in yourself

2. Believe in your product

3. Believe in your company

 

People love to buy off people who are enthusiastic, and generally that enthusiasm is developed when the salesperson believes in what they do and are passionate about it. This passion is transferred in the sales process, and this ‘transfer of emotion’ is when a relationship with the customer is born. Think of it in this way, when my wife goes shopping with her friends, and they are trying on clothes and deciding what to buy. My wife would more likely make the purchase when her friends get excited by a particular dress she tries on. This is the same as any normal sales process; if the salesperson is excited when selling to the customer, the customer will normally buy the product because this emotional transfer has broken down all the barriers, and built a relationship of trust.

 

WHAT HOLDS PEOPLE BACK FROM BEING A GREAT SALESPERSON

 

There are 2 main limitations, which hold most people back from achieving their potential in sales;

 

Poor Self Esteem: The biggest barrier holding you back from becoming a success in sales is your ‘self esteem’. How you view yourself will determine how you believe others look at you. If I don’t like myself, I will be scared the customer won’t like me, and so I probably won’t have the confidence I need to make the sale.

 

The Fear of Rejection: This is the greatest limitation which will prevent you from achieving sales success. That is being scared of the customer telling you to ‘rack off’!! Guess what, most people say NO the first time so get over it!

 

 

THE LESSON LEARNT

 

So here is what you can learn from Alpino’s. Motivate your staff by giving them a commission that rewards them for their efforts. I always say that ‘flat fee equals flat performance’. Also you need to find enthusiastic people, who can transfer that enthusiasm to the customer, and train them so that they are experts on selling, picking up those vital buying signals (as my friend at Alpino’s did as he guided me towards the table) and experts on your products. Selling can be brutal at times as rejection kicks in, but your best salespeople understand it is a numbers game, and that they just keep going until someone buys.

 

Click here to have a look at Achievers Group YouTube Site

 

 

Articles

There is no such thing as failure

Master the Stress Test

 

Marketing Education Tools

Marketing Success

Authors: Tony Gattari and Shaun Mooney

 

'Dramatically increase your profits by using practical strategies that won't break the bank'.

 

Marketing Success draws upon the real-life practical experience of Tony Gattari, who headed up the Harvey Norman Computer and Communications division, overseeing the growth from $12 million to a massive $565 million in 9 years. Through his experience and working as a corporate/business advisor and trainer to over 100 businesses worldwide, with fellow co-author Shaun Mooney, the book highlights the power of marketing.

 

Here you will learn low cost practical marketing strategies to create a perception of value so to eliminate the issues of “price”.  This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately!

 

 

 

Secrets of Top Sales Professionals Exposed!

Authors: Dale Beaumont with Stuart Zadel

 

“This is a book for people who want to discover how to double or triple their sales. Having assembled fourteen of the country’s best, we share exactly what they do to generate millions of dollars in sales every year. So, whether you’re working in a sales role, are a manager looking to increase performance, or a business owner seeking larger profits, this book has all the questions and, more importantly, all the answers!”

 

FREE Fast Profits Fast Marketing Workshop

(valued at $197)

STOP: Spending thousands of dollars on marketing that does not produce results.

 

START: Implementing low cost marketing strategies that increase your bottom line immediately.

 

ACCELERATE: Your business today by using high leverage marketing activities that blows your competition away.

 

HOW: Profit Marketing is offering to you absolutely FREE the ‘Fast Profits Fast Marketing’ workshop that will provide you with strategies that increase your bottom line!

 

What you will learn in the 'Fast Profits Fast Marketing' Workshop

 

The ‘Fast Profits Fast Marketing’ workshop is a 3 hour presentation that is designed to rapidly transform your approach on how you go about marketing your business. Here is what you will learn;

me of the topics discussed in Profit Tips are;

 

    High Leverage Marketing strategies that your competitors are not using that will bring in a flood of customers through your doors

    How one strategy will dramatically increase your bottom line without the need to increase sales

    Find out how your database or loyalty program is losing you money and how you can make it your No 1 money maker

   Save thousands of dollars on acquiring customers by using a simple method that reduces wasteful advertising

   Use the Rapid Frequency Method to accelerate your growth and dominate your market category

 

When and Where

 

Date: Tuesday 6th May

Time: 6.30pm Sharp (Registration 6.00pm)

Location: Kokoda Room,

              Smithfield RSL,

     Cnr Cumberland Hwy & Neville St

     Smithfield NSW

 

For more information please contact Shaun on (02) 9632 9678 or email

 

Book Your Seat NOW!

 

 

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