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Volume 3, Issue 5   

      60 Seconds with Achievers Group        

                       Your Fortnightly Vitamin

 

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Dear Friends,

This week I am going to show you how I nearly sent broke my first clients business.  Read the article and then click on the video interview.

Also make sure you book into the 3 hour business workshop from Profit Marketing called “Fast Profits – Fast Marketing” valued at $197 for FREE.

Wow every time I listen to Shaun’s, the owner of Profit Marketing, business insight I am truly excited. This workshop is a must for all small and medium business owners and their teams. 

You are going to love it ! 

Regards

Tony Gattari

 

My Big Stuff Up!

 

  

Friends some time ago we were asked to write a chapter in a widely read and distributed book series titled ‘Secrets of Marketing Experts Exposed’. In it I shared how my passion and love for ‘sales and marketing’ nearly destroyed my first clients business. Wow was I an idiot! The story hit such a cord with others that we were interviewed on a leading International business building audio magazine. Enjoy the article and then view the video to see “My big stuff up”.

 

When I first started out in business advising, I had just come out the corporate world. My first client had asked me to help his business because he had bought the experience of what I had done at Harvey Norman. In starting out, because my role in Harvey Norman was predominately a sales and marketing function, I just thought to build a successful business all that was required was great marketing. Boy, was I wrong!

 

Don’t get me wrong, we increased sales. But one day the owner came to me and said “Tony, you’re killing me. I am running out of money and we need to slow down because we just cannot cope”. I had learnt a vital lesson, before you can expand your business you need to do two things;

 

  1. Stop the Leaks: You need to ensure that your business has enough cash in the business to be able to afford sustained marketing campaigns. All business owners need to have sound financial understanding. You can grow your sales, but that may kill your business, because your cost of goods, wages and other variable expenses that are required to cope with the demand could eat away at your profits

  2. Systemise the Business: Before you can accelerate your marketing activity you need to be able to support the capacity. Many businesses grow rapidly then come to an instant halt. This is because they lack the systems and support structure that is required to support the growth. Ensure that you have a human resource, financial, operations (or production), sales and marketing systems that are so robust, that they can support any rapid growth.

 

Click here to view my video interview of “My Big Stuff Up”.

 

 

Articles

Giving the Chop to Poor Sales Techniques

Master the Stress Test

Marketing Education Tools

Marketing Success

Authors: Tony Gattari and Shaun Mooney

 

'Dramatically increase your profits by using practical strategies that won't break the bank'.

 

Marketing Success draws upon the real-life practical experience of Tony Gattari, who headed up the Harvey Norman Computer and Communications division, overseeing the growth from $12 million to a massive $565 million in 9 years. Through his experience and working as a corporate/business advisor and trainer to over 100 businesses worldwide, with fellow co-author Shaun Mooney, the book highlights the power of marketing.

 

Here you will learn low cost practical marketing strategies to create a perception of value so to eliminate the issues of “price”.  This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately!

 

 

 

Secrets of Marketing Experts Exposed!

Authors: Dale Beaumont with Stuart Zadel

 

“This is a book takes you up-close and personal with sixteen of the best marketing minds in the country. Collectively they have added billions of dollars to the bottom lines of businesses. Now, in one place, you can discover all of their secrets and tap into the same knowledge that others pay thousands of dollars to learn!"

 

FREE Fast Profits Fast Marketing Workshop

(valued at $197)

STOP: Spending thousands of dollars on marketing that does not produce results.

 

START: Implementing low cost marketing strategies that increase your bottom line immediately.

 

ACCELERATE: Your business today by using high leverage marketing activities that blows your competition away.

 

HOW: Profit Marketing is offering to you absolutely FREE the ‘Fast Profits Fast Marketing’ workshop that will provide you with strategies that increase your bottom line!

 

What you will learn in the 'Fast Profits Fast Marketing' Workshop

 

The ‘Fast Profits Fast Marketing’ workshop is a 3 hour presentation that is designed to rapidly transform your approach on how you go about marketing your business. Here is what you will learn;

me of the topics discussed in Profit Tips are;

 

    High Leverage Marketing strategies that your competitors are not using that will bring in a flood of customers through your doors

    How one strategy will dramatically increase your bottom line without the need to increase sales

    Find out how your database or loyalty program is losing you money and how you can make it your No 1 money maker

   Save thousands of dollars on acquiring customers by using a simple method that reduces wasteful advertising

   Use the Rapid Frequency Method to accelerate your growth and dominate your market category

 

When and Where

 

Date: Tuesday 6th May

Time: 6.30pm Sharp (Registration 6.00pm)

Location: Kokoda Room,

              Smithfield RSL,

     Cnr Cumberland Hwy & Neville St

     Smithfield NSW

 

For more information please contact Shaun on (02) 9632 9678 or email

 

Book Your Seat NOW!

 

 

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