Friends,
this week we have a real treat, Anthony Harrison is an amazing friend with a real gift for creative profitable marketing solutions. He has helped market our business and offers some real wisdom in his first article. Anthony acts as a marketing advisor for Achievers group and I would take up his generous offer for a free “no strings attached” creative workshop. This is normally valued at $2457 and it’s Free for the first 3 companies.
Until next time live with passion, excitement and expectation. It will change your life
Tony Gattari.
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Blind Spots That Block Growth.
If you’re not seeing the results you want, there may be blind spots obscuring your way forward. Seeking another’s perspective on your challenges can reveal the bigger picture.
Take this example of a business leader who had the wisdom to ask for another point of view.
His company’s goal was to revolutionize a parking meter industry that was entrenched in the antiquated coin payment system and the environmentally unfriendly “Pay & Display” system. They struggled internally to come up with a solution until they finally engaged another company with no association to their business sector.
The result of seeing through these “fresh set of eyes” was the multi-bay parking solution. Not only did it save streams of paper, it also cut down the number of meters required, creating a more attractive streetscape.
The company is now a leader in its field.
To grow a business or build a brand it’s important to seek wisdom from “outside”, from people who are not blocked by your blind spots. They are not afraid to explore new ways of doing business, new product innovations or ways to create a point of difference.
No matter how tremendous your team is, now is the time to step out and explore new ground by inviting the outside in.
Associate with people from different professions, people who have vastly different interests or experiences, people who know little about your industry.
It is from these people that new vision comes.
This might take some courage and investment, but the results can be significant. After all a business won’t grow unless its leaders have the courage to lead.
Fortune favours the bold, the brave and the courageous, and in a time when competition is increasing it’s essential for business leaders to discover new ways of doing business.
As an exclusive 60 seconds offer, I’d like to invite you to a FREE workshop (Limited to the first 3 organisations to contact me). Over lunch our team will get to know you and your business, cast a fresh eye over your brand, identify issues that may be in your “blind spot” and offer creative solutions. To take up this offer phone Anthony directly on (02) 9440 2488 or email anthony@brandwave.com.au
About the Author
Anthony is the founder and Managing Director of a leading Sydney based Marketing Agency – Brandwave and acts as a Marketing advisor within Achievers group. His clients include Nivea, Sanitarium, Blanco, Dick Smith, IGA and Nature Selection foods. He has an extensive background in the Graphic Arts Industry, winning the Dai Nippon Screen Prize, the Bob Anderson Memorial Prize and the Graphic Art Association medal. Anthony has an amazing ability to finding creative solutions through networking and strategic alliances. Anthony has been able to help clients retail distribution, access cost effective resources and generate a vast range of business opportunities through his contacts.
Anthony is a creative, passionate and enthusiastic Marketing professional.
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