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Volume 2, Issue 24   

      60 Seconds with Achievers Group        

                       Your Fortnightly Vitamin

 

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Dear Friends,

If you want to have a great team that gets you great results, well I am about to give you some tips and strategies that will get you on the right path.

The key is to start implementing them today!

 

Regards

Tony Gattari

7 TIPS TO GETTING MORE OUT OF YOUR PEOPLE

 

Here are some of the reasons why sharing the results of the business, and giving people ownership, help in creating an entrepreneurial culture that is driven for success.

 

  1. Instant Gratification: Make sure whatever program you put in place that it is paid at regular intervals, preferably at the same time as the wages are paid.

 

  1. Parkinson’s Law: Instant gratification is great because under Parkinson’s Law the ‘more you earn, the more you spend’. When your team member gets an increase in pay, guess what – they spend it! So they enjoy the new lifestyle with all of its trappings, so they are motivated to earn more money, to support it.

 

  1. Set Key Performance Indicators (KPIs): Don’t give money away, without some simple guidelines. Remember an increase in pay, should equal an increase in productivity.

 

  1. Communicate Results Openly: Don’t be afraid to promote healthy competition within your store. Post the results up where everyone can see them. People get motivated by their position on the ladder.

 

  1. Ensure You Have the Right Culture: There are going to be some ‘Sales Sharks’. To counter this, ensure you measure people not only by their results, but also if they contribute to the culture.

 

  1. Put the Team Before the Individual: If you have a gun salesperson that is bringing down the morale of the store; redirect, counsel, or remove that person.

 

  1. Review and Change if Necessary: Every strategy that you put into place should be reviewed for its impact to results. If you are not getting the return on investment from the program that you have introduced, don’t stop rewarding people; find a new program that will inspire people.

 

 

SOME MORE TIPS ON COMMISSION AND BONUS STRUCTURES

 

I get asked by many people how to set out bonus or commission structures, and not one structure suits all businesses. However, I do have some basic rules;

 

  • It must be so easy to understand, that the employee can calculate how much they will earn in their head

  • Have a commission or bonus structure a higher component of the total remuneration package

  • It must be aligned to the goals of the company

  • Pay on profit, not on sales

  • It must be paid on a regular and consistent basis. People have to feel and touch the money in their hands to believe that it is real, and to want more of it

 

 

Articles

Build a database; build a business

Treat Your Business Like the Ballet!

Products

Customer Service

 

DVD $34.95

CD $29.95

 

 

Order Now!

 

Most businesses suffer because they feel getting the customer in the front door is the greatest challenge. It’s not. It’s about serving them well, so that they keep coming back more and more. During this workshop, you will hone your sales and customer service skills. You will learn the do’s and don’t of customer service, including the art of communication, listening, overcoming objections and getting other to see your point of views. At the end of the day, ‘he who serves best seldom loses.

 

Out Now - Marketing Success Book

$24.95 +P&H

Order Your Copy Now

'Dramatically increase your profits by using practical strategies that won't break the bank'.

 

Marketing Success draws upon the real-life practical experience of Tony Gattari, who headed up the Harvey Norman Computer and Communications division, overseeing the growth from $12 million to a massive $565 million in 9 years. Through his experience and working as a corporate/business advisor and trainer to over 100 businesses worldwide, with fellow co-author Shaun Mooney, the book highlights the power of marketing.

 

Here you will learn low cost practical marketing strategies to create a perception of value so to eliminate the issues of “price”.  This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately!

 

What do others say about the 'Marketing Success' book?

 

David Berkman - Director - Flexirent Capital

“Within 10 years we have a public company worth over $600m – and that is from a standing start. Thank you Tony! What stands out in my memories is Tony talking straight common sense from the perspective of what customers actually want. Not what we may want to sell – but what customers want to see, hear and buy.”

 

Bill Crichton - MD - Sanyo Australia

“Tony Gattari is not only genuine, but genuinely interested in business today, and how people go about their growth in the business world. Marketing has been Tony's real passion since his days of helping small proprietors grow themselves and their business franchises within.”

 

Peter Stirling - Managing Editor - My Business

“As a marketer, Tony Gattari is a natural-born salesman.  As far as he is concerned, marketing that does not lead to sales - and sooner rather than later - is a waste of space and money. With sales as the target, the marketing arrows in Tony's excellent new book fly unerringly to the target - building the bottom line.”

 

Richard Eastmead - Proprietor - The Good Guys Penrith

"I have known Tony Gattari for many years and worked with him during the early days of the incredible growth of Harvey Norman Computers.  I have always said that Tony was put on this earth as a marketer.  His passion and enthusiasm is always contagious and his street smart, gorilla marketing concepts have seen real world results. This book will give you plenty of usable ideas and concepts without the usual academic psycho babble that you will find in many other marketing books."

 

 

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