Dear Friends,

After the great results from 'Pillars of Business Success' book, we are now about to release 'Marketing Success' book.

This extract is about the power of offering a guarantee. In a world where there is more and more competition, it could the only thing that will get people to buy from you.

Regards

Tony Gattari

Read an extract from the Book

The Only Thing We Have to Fear, Is Fear Itself

Imagine if a politician says this;

“I promise to eradicate all tolls on highways in the first year in office. And if I don’t, I’ll will step down and call an election so that you can vote me and my party out of office”.

I say imagine, because no politician would ever promise this. Well actually some have promised this, but they have never backed it up with a guarantee. Business owners are a lot like politicians in that they do not put their neck on the line, and back up what they say. This fear is what holds your business back, because people are not buying from you as you cannot support your claim.

Most business owners are frightened of guarantees, because they believe that customers will rip them off.  Don’t mistake the forest from the trees. Yes, there will be people who will rip you off, but in truth not many people really do this, unless you are in the business of organised crime! The truth is most guarantees are never taken advantage of, even when the customer is dissatisfied because generally people are too lazy to evoke the guarantee, or they are too scared to say to you that they are not happy with your product or service.

Below is the list of requirements that you must fulfill in order to produce a powerful guarantee;

• It’s all about understanding what makes the customer tick, and then absolutely guaranteeing to give them that.

• If you don’t feel they have received what you promised they should get some form of compensation. When people feel as though they have nothing to lose, they are more than likely to buy or take action. Most action is delayed forever simply because people are afraid of what will happen if they make a mistake

• Imagine if every customer says “Well I can’t lose with these guys I’ll buy it and see how it works”.

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Most businesses suffer because they feel getting the customer in the front door is the greatest challenge. It’s not. It’s about serving them well, so that they keep coming back more and more. During this workshop, you will hone your sales and customer service skills. You will learn the do’s and don’t of customer service, including the art of communication, listening, overcoming objections and getting other to see your point of views. At the end of the day, ‘he who serves best seldom loses.

What do others say about the Marketing Success Book?

David Berkman - Director - Flexirent Capital

“Within 10 years we have a public company worth over $600m – and that is from a standing start. Thank you Tony! What stands out in my memories is Tony talking straight common sense from the perspective of what customers actually want. Not what we may want to sell – but what customers want to see, hear and buy.”

Bill Crichton - MD - Sanyo Australia

“Tony Gattari is not only genuine, but genuinely interested in business today, and how people go about their growth in the business world. Marketing has been Tony's real passion since his days of helping small proprietors grow themselves and their business franchises within.”

Peter Stirling - Managing Editor - My Business

“As a marketer, Tony Gattari is a natural-born salesman.  As far as he is concerned, marketing that does not lead to sales - and sooner rather than later - is a waste of space and money. With sales as the target, the marketing arrows in Tony's excellent new book fly unerringly to the target - building the bottom line.”

Richard Eastmead - Proprietor - The Good Guys Penrith

"I have known Tony Gattari for many years and worked with him during the early days of the incredible growth of Harvey Norman Computers.  I have always said that Tony was put on this earth as a marketer.  His passion and enthusiasm is always contagious and his street smart, gorilla marketing concepts have seen real world results. This book will give you plenty of usable ideas and concepts without the usual academic psycho babble that you will find in many other marketing books."

FREE WORKSHOP - Business Masters Academy - Business Success in 90 Days

Imagine if you could increase your profits, whilst reducing the amount of time that you work in the business. Imagine if you could improve your cash flow, so that you never have to go begging to the bank.

The Business Masters Academy works on reducing all of your major headaches, and turn your business into a highly profitable turn key operation.

Workshop 10: Business Success in 90 Days

Want to increase your profits within 90 days and maintain them for life? This workshop is definitely for business owners and managers who have tried to make changes in their business but are struggling to gain any traction or make serious increases to the bottom line. Learn the systemised step-by-step approach that Tony has used with businesses across the world, which will make a positive impact on your sales, marketing, cash flow, and team members.