Dear Friends,

After the great results from 'Pillars of Business Success' book, we are now about to release 'Marketing Success' book.

Working with over 110 businesses, I'm amazed at how many of them don't review their prices on a regular basis. As this article addresses it could be the difference to being successful or not in business at all.

Regards

Tony Gattari

Read an extract from the Book

The Silent Death

“How long has it been since you last increased your prices?” I asked one of my clients.

“Ten years ago” she replies.

“TEN YEARS!” I shout back. “You mean to say that you have not increased the prices in your business for ten years! No wonder you are losing money. Guess what you should do next.”

“Increase my prices” the client answers meekly.

Stupidity No 1: Continuously discounting

Stupidity No 2: Not reviewing your prices on a regular basis

There is a disease that is killing many businesses. This is not an unknown disease, as there are many reports in the daily newspapers and only the nightly news programs. This disease is inflation, and if you do not review your prices on a regular basis the increase in the cost of the goods that you sell and the expenses used to run the business will increase gradually increase and without you knowing it your will start to lose money on each transaction that you make.

Example 1

Below is an example of selling a $500 item, without reviewing the price on a regular basis how it can hurt your profits. This calculation is based if inflation increases by an average of 3% per year, which is a general reflection of inflation rate increases in the Australian economy over the last decade or so. The costs in this table include cost of goods sold and operating expenses.

In 4 years the profit on this item sold dropped by 37%. When businesses cry about sliding profits, a majority of times it is because they have not sat down and reviewed their prices. The next two sections are going to explain which items you should increase and how to determine how much you will need to increase your prices by and reduce your costs, so that you remain a viable business in years to come.

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“This is a book takes you up-close and personal with sixteen of the best marketing minds in the country. Collectively they have added billions of dollars to the bottom lines of businesses. Now, in one place, you can discover all of their secrets and tap into the same knowledge that others pay thousands of dollars to learn!"

What do others say about the Marketing Success Book?

David Berkman - Director - Flexirent Capital

“Within 10 years we have a public company worth over $600m – and that is from a standing start. Thank you Tony! What stands out in my memories is Tony talking straight common sense from the perspective of what customers actually want. Not what we may want to sell – but what customers want to see, hear and buy.”

Bill Crichton - MD - Sanyo Australia

“Tony Gattari is not only genuine, but genuinely interested in business today, and how people go about their growth in the business world. Marketing has been Tony's real passion since his days of helping small proprietors grow themselves and their business franchises within.”

Peter Stirling - Managing Editor - My Business

“As a marketer, Tony Gattari is a natural-born salesman.  As far as he is concerned, marketing that does not lead to sales - and sooner rather than later - is a waste of space and money. With sales as the target, the marketing arrows in Tony's excellent new book fly unerringly to the target - building the bottom line.”

Richard Eastmead - Proprietor - The Good Guys Penrith

"I have known Tony Gattari for many years and worked with him during the early days of the incredible growth of Harvey Norman Computers.  I have always said that Tony was put on this earth as a marketer.  His passion and enthusiasm is always contagious and his street smart, gorilla marketing concepts have seen real world results. This book will give you plenty of usable ideas and concepts without the usual academic psycho babble that you will find in many other marketing books."

Pre-Order your copy of 'Marketing Success' by 7th October 2007 & receive a FREE copy of 'A Vision for the Future' DVD.

Business Masters Academy - Successful Selling

Imagine if you could increase your profits, whilst reducing the amount of time that you work in the business. Imagine if you could improve your cash flow, so that you never have to go begging to the bank.

The Business Masters Academy works on reducing all of your major headaches, and turn your business into a highly profitable turn key operation.

Click here to view all 10 workshops

Workshop 9: Everything is Negotiable

In this workshop you will learn how to get the best deal very time.  Negotiation is a field of endeavours that focuses on gaining favour from people for things. We will highlight the keys to successful negotiation . Whether you are in sales and involved in purchasing of any kind, this workshop will assist you in getting the very best outcome all the time.