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Volume 2, Issue 15    

      60 Seconds with Achievers Group        

                       Your Fortnightly Vitamin

 

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Dear Friends,

 

Many business owners get distraught when they spend thousands of dollars on marketing with no results.

 

In this article we strip all of the marketing theory back to basic practical tips that you can implement straight away.

 

Regards

Tony Gattari

Own Your Local Area

 

John owns a coffee and cake franchise in a new development area of Western Sydney. Six months pass and John is burning the cash that he had saved and borrowed to build the business. He has bought a reputable name in franchising, and he thoroughly believed that the brand alone would drive traffic into the shop. Another 6 months past, and the business is still losing money.

 

One day one of his loyal customers, a business advisor comes in to order his usual cappuccino and raisin toast, and sits down and starts to do some work on his notebook. As John brings this loyal customer his order, he starts up some small talk by enquiring “Do you mind if I ask you a couple of questions David?” After some probing questions from David, John explained to him how his business has not made any money at all, how all of the marketing efforts were in all in vain.

 

HOW TO OWN YOUR LOCALITY

 

After listening and understanding the root of the problems that John was facing, David gave him some free advice “John, you need to own the area that you live in, and make this business the place where all the locals come and have coffee and cakes. This can only be achieved if you become disciplined and persistence in the marketing, get out in the community and promote your business. Also invest in marketing as if you are spending money but looking for a return in investment” David explained and then brought a file on his notebook to teach John the following principles.

 

Understand Who Your Customer Is: Defining your target customer reduces the risk of wasting money on poorly targeted marketing campaigns, and ensures that your business provides a system that serves the customer to his or her needs.

 

Just Have a Go:  You do not know what is going to work until you have a go. Business owner’s fear of failure is what holds them back from achieving their potential; to break through you have to break with.

 

Set a Sales Target: A trained marksman plans the shot, and takes in all factors into consideration, and then aims at the target. A smart business owner, sets a sales target, and takes all factors into consideration such as past history, adjustments for seasonality and trends and major external events and will it have any impact on your business.

 

Set a Marketing Budget: Marketing your business takes time, patience and discipline, and the best way to ensure that you follow this mantra, is to set a marketing budget for your business. This budget will ensure that you set aside money for marketing activity, so that you can continually work on growing the business, as well as, ensuring that you do not send yourself broke.

 

The Principle of Multiple Touches: How many ways that you can engage an individual to enquire about your goods or services? The principle states that not one way will work on each individual, but one particular form of communication will eventually engage them into action.

 

JUST HAVE A GO!

 

John then started to apply these principles. After understanding that his target customer for cakes was receptionist organising cakes for birthday parties, he planned out a campaign where he visited the receptionist, personally gave then an order form and product brochure. A week after visiting them, he personally delivered a sample box of 6 slices of cake, for them to try and share with others. Instead of spending $2,500 on quarter page local paper advertisements that made no impact, he shifted this money into product brochures, and cake samples. Over a period of 4 months, his average sale increased from $6 to $13 because he was selling more cakes. John was now making a profit.

Have a read of a Special Report from Vitecomm on:

 

Creating a Virtual Growth Engine for your Business

 

Articles

Just Have a Go

Treat Your Business Like the Ballet!

It's a Giving Thing

Products

Secrets of Top Sales Professionals Exposed!

 

Book $32.95

 

Order Now!

 

“This is a book for people who want to discover how to double or triple their sales. Having assembled fourteen of the country’s best, we share exactly what they do to generate millions of dollars in sales every year. So, whether you’re working in a sales role, are a manager looking to increase performance, or a business owner seeking larger profits, this book has all the questions and, more importantly, all the answers!”

Business Masters Academy - Customer Service

Imagine if you could increase your profits, whilst reducing the amount of time that you work in the business. Imagine if you could improve your cash flow, so that you never have to go begging to the bank.

 

The Business Masters Academy works on reducing all of your major headaches, and turn your business into a highly profitable turn key operation.

 

Click here to view all 10 workshops

 

 

Workshop 7: Customer Service

Did you know the best customer is the one you already have? Learn the secrets of getting loyal customers who keep coming back to your business and bringing their friends with them.

 

When:

Wednesday 25 August 2007

Where:

C2 Connection Centre

Cnr Silverwater Rd & Egerton St

Silverwater, NSW

 

Registration - 4.45pm

5.00pm - 8.00pm

Investment: $195.00
Click Here to Book Your Seat Now!

 

Business Success Club

Australia's premier business development company, ACHIEVERS GROUP, has teamed up with Business Essentials, who is Australia's premier producer of business related audio and video programs, to bring you a powerful monthly educational program.

 

What is the Business Success Club?

The Business Success Club is a monthly audio subscription program. Not only will you be inspired by the teachings of Tony Gattari, you will also listen to leading business experts from Australia and around the world on topics such as:

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Sales and Marketing Strategies

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Cash Flow Improvement Strategies

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Leadership and Team Building

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Goal Setting and Time Management

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Systemising Your Business

PLUS

bullet

Business Case Studies

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Reports about today's best business practices

What You Will Receive Each Month?

You will receive a:

bullet

Business Essentials CD

bullet

A Live Recording of one of Tony Gattari's Workshops

BONUS

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50% off Achievers Group Workshops and Mastery Programs

Listen to a sample Tony Gattari's Business Success Club Interviews

 

Negotiating a Better Deal with Suppliers Keep the Cash Flowing

 

 

Subscribe Now!

 

 

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