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Volume 2, Issue 11    

      60 Seconds with Achievers Group        

                       Your Fortnightly Vitamin

 

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Dear Friends,

 

My good friend Anthony Harrison teaches us about the importance in controlling the perception of your brand in ever crowded market place, through the power of positive positioning.

 

Learn from a man who has had a wealth of experience with working with well known brands such as Nivea, Elastoplast, Mars, Snickers, Selleys, Gloria Jean’s Coffees, and Sanitarium.

Regards

Tony Gattari

 

Power of Positive Positioning

 

How does a brand rise above its competitors in a business environment that is increasingly giving consumers a plethora of choice?

 

How does a brand create a unique differentiator that sets you apart?

 

In an industry (advertising) that contributes some 500 billion dollars annually to the economy it is imperative that a brand controls how it is perceived.

 

In the media world, it is not who you are but how you are perceived that counts.

 

You simply must control perception.

 

So, imagine if this perception not only rested positively in the consumer’s intellect through advertising that targets the rational mind (brand attributes) and not only instigated an emotional response through advertising that touched the heart (how a brand will make you feel) but also delved deeper into the core of who we are (what a brand stands for beyond what the brand delivers).

 

Would this then result in an increase in brand loyalty a consumer may have for a particular product?

 

It is this inner place where our deeply seeded philosophy lives, the inner consciousness and the centre of reasoning, that makes a person band-loyal.

 

To control perception in this deepest place we need to influence a person’s philosophy.

 

With Philo (to love) and Osophy (to think, to know), philosophy can be defined as being in love with your own thoughts.

 

When a brand’s philosophy is positive and becomes a part of a consumer’s philosophy, then the power of positive positioning kicks in, covering not only the mind and emotions but also hitting a deeper place, the place where once positioned in it will be hard to be removed from.

 

It is said that if you can talk someone into something you can talk someone out of something, however try and talk someone out of something that is a part of a person’s philosophy.

 

So next time you are considering the development of a strategic marketing campaign, make sure to ask yourself, is this a “message that will leave a lasting positive effect that goes beyond what the brand itself can offer, beyond the rational and emotional triggers?”

 

Anthony Harrison

Managing Director, Brandwave

Ph: (02) 9440 2488

Email: anthony@brandwave.com.au

Web: www.brandwave.com.au

 

 

 

 

 

Special Offer!

 

If you would like to learn more about improving the perception of your brand and  marketing strategies, Brandwave is offering a FREE 2 HOUR WORKSHOP with Anthony and his team (Value of $1,200).

 

Book now for this workshop by contacting Anthony on (02) 9440 2488 or email anthony@brandwave.com.au

 

 

 

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Products

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Principles of Achievement

 

CD $29.95

DVD $34.95

 

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Principles of Achievement focuses on the qualities, characteristics and beliefs that make successful people and their businesses.

 

In this workshop we will explore the eternal truths that always lead to success. Truths like vision, clarity, teamwork, faith, purpose and self belief. An abundance mindset is essential to future business and personal success.

A Vision for the Future

 

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Successful people set goals. In this workshop you will learn the power of goal setting, vision and having a mission statement for your business and your life. You will also learn how to manage and prioritise your time better.

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The Business Masters Academy works on reducing all of your major headaches, and turn your business into a highly profitable turn key operation.

 

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Workshop 5: Building a Championship Team

What if a we told you that business was just like a game? That your staff was the team. Are you and your staff inspired to be a champion team? If not why not? No passion, No common goal, no higher purpose. JUST WORK. This workshop will show you how building a champion team, to focus on business like playing sport or a game, and your role is to create the ideal championship team. Once you have achieved this you are ready to become a real leader and that is putting enough positive pressure on your team to achieve champion results.

When:

Wednesday 27 June 2007

Where:

C2 Connection Centre

Cnr Silverwater Rd & Egerton St

Silverwater, NSW

 

Registration - 4.45pm

5.00pm - 8.00pm

Investment: $195.00
Click Here to Book Your Seat Now!

 

 

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