How we communicate and interact in business is changing fast, fueled by high speed broadband, rapid globalisation and changing market conditions. Some businesses prefer to ignore these changes and continue to operate as normal, with the most recent high profile example the collapse of Borders / Angus & Robertson. Their failure to embrace an online strategy resulted in the loss of this much loved Australian business.
Need more than a fancy website?
Success online is not simply a matter of setting up a website, boosting your google ranking and buying some online advertising. Dominant and persistent success online is based on creation of a unique and compelling online content, followed by continual roll-out of content as part of your business process. Your online strategy must be based on creating compelling online content and offers to attract and retain visitors to your website, supported by a social strategy to interact with users on a direct and personal level.
What is Content Marketing?
Creating a website that attracts large numbers of visitors is dependent on creating relevant, unique and remarkable content for your online niche. Examples may include unique article or video content, a large online product database, an interesting game or viral video campaign, unique online services, or connection to unique and relevant offline products or services. We can work with you to create your content strategy to assist you in dominating your online niche.
The Benefit of good content is best explained by a quote direct from the Google search team:
"The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors? It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest."
Google Search Team, 2011
Content Marketing - Your Internet Marketing Solution
Achievers Group is uniquely positioned to assist you with the design and implementation of a complete online marketing strategy for your business. With our unique process developed through years of front-line experience, we can help you achieve your online objectives through Content Marketing.
Our Approach
Step A - Attract Visitors
Obtain new visitors through 4 key methods:
1 search engines.
2 online advertising.
3 social media.
4 offline to online method
(e.g. print, TV, mail, phone)
Step B - Content Marketing
Your website needs original and relevant content to keep visitors interested and retain them on your site until they complete Step C.
Step C - Compelling Offers & Call to Action
Retaining visitors on your website leads users to build trust and understanding of your brand. They are then primed to engage with your business through compelling offers and call to actions designed specifically for your target market.
Step D - Conversions & Repeat Visits
Our Unique Process
We have a unique and tested process to design and implement the approach described above for particular business niche.
Stage 1 Design
We conduct the following:
Keyword Discovery - Idenitify the main keywords to focus on in your business niche.
Competitor Assessment - Quantify the strength of you main online competitors in search.
Content Creation - we provide a complete strategy for content creation in your business niche and how to execute it.
Content Syndication - Identify appropriate techniques to syndicate your content, such that links are built back to your website in a process known as link building, crucial to search engine rankings.
Real World Data - Conduct online advertising tests to obtain real world data on your keyword popularity and competition.
Website Upgrade - Identify and recommend changes to your website to increase conversion rates.
Conversion Maximisation - Develop offers and call to actions for deployment across your site that lead to increases in enquiries, sign-ups and sales.
Social Media - We develop an integrated social media strategy that drives traffic to your website and increases your user fan-base.
Repeat Visits - We develop a method for building your user database for repeat contacts through incentives and offers so you have a regular audience to market to.
Integrated Marketing - We design strategies for integrating successful traditional marketing activities in your industry with new online techniques to maximise conversion rates and measure succes of offline campaigns.
Email Marketing - We have best of breed email campaign campaign options with highly granular reporting capabilities.
Stage 2 Implementation
We execute on the strategy developed in Stage 1 on your behalf while maintaining close contact with your staff. We will present you with a number of different options, from providing individual services, through to options to completely outsource your content marketing to our team. We are able to tailor an implementation approach to your requirements.
Depending on the scope of services, a 6 month retainer may be required so we can dedicate and train staff to meet your specific online marketing requirements. We have the networks and processes in place to rapidly execute on your online business strategy. All staff work as part of our in-house team, we don't simply outsource your marketing to other parties. No online marketing project is too big for us, so please talk to us to discuss your needs. You can see our team here.
Converted visitors are now aware of your brand and via opt-in permission can be contacted via email, social media and traditional marketing strategies. The goal is ongoig interaction with your users, leading to repeat visits and further conversions, sales and enquiries.
Why work with us?
Traditional Marketing + New Marketing = Marketing Success
Your online marketing team is led by traditional marketing expert Tony Gattari and Internet marketing guru Nick Jerrat, providing you with a well rounded and integrated solution to your marketing needs. Marketing success is dependent on deployment of a number of strategies working together, not just one. We embrace this concept and offer new online solutions, as well as tried and tested solutions.
By providing online marketing as a service, we are able to deliver outstanding value and ROI, in that every dollar spent goes towards maximising your online marketing efforts. We have years of experience in online and traditional marketing, so rely on us and avoid costly mistakes and wasted time in hiring staff.
Outstanding Support
We have a dedicated website design and website marketing team standing by, with over 90% of change requests implemented within 2 business days. With larger changes, we respond as soon as possible with a plan for implementation and costings. We support over 50 website clients.
Test & Measure
We take the mantra "test and measure" to heart - if a strategy is not working, it gets adapted or dropped in favour of what does work.
Client Parterships
We take client satisfaction very seriously, and believe that the best result can only be obtained through a close relationship with our clients. You are relying on us to deliever on your online marketing strategy, so close communication and ongoing reporting is crucial. We believe in taking the initative on projects as your success is our success.
Complete Services
We provide complete and integrated web design and web marketing services. Check out some of our sites here.
We have a unique set of tried and tested processes for link building, content creation, content syndication, online advertising, email marketing, social media strategies obtained through years of working with a large range of clients across many industries.
Start the Conversation
Start the conversation by emailing or calling us to discuss your needs. If we are a fit for your business, we begin with an initial consult to determine the best initial approach to marketing your website as described in Stage 1 - Design.
Email our team to get 5 initial custom recommendations on how to boost your website and website marketing free of charge (Normally valued at $147!).
Get update on content marketing by reading our online marketing articles and downloading our Internet Marketing ebook.
Your Online Advisors
Nick Jerrat
Since 2006 Nick has been blazing a trail across the Internet, working closely with over 60 clients to build and market their websites online. Nick is a qualified engineer, with bachelor and master degrees in computer systems engineering from Curtin University of Technology. Working closely with Achievers Group, Nick is the managing director of IdeaBank, an integrated website design and Internet marketing firm.
Noel Sorensen - Principal - Adz Power Agencies "On the recommendation of a business colleague I travelled interstate to Sydney to attend Tony & Nick's Internet Marketing Mastery workshop. My expectations weren't that high as I had attended "Seminars" of this type many times and walked away with a lot of froth and bubbles and no substance. This is NOT the case with this workshop! Substance, Substance, Substance. I've come away from this workshop with real life business applications that work!"
Chris Cubbage - Director - My Security Media "We engaged IdeaBank to provide search and social media consultancy to My Security to give an independent view of our online presence. Nick's recommendations were well received and provided advice we were able to immediately action on our website and social media platforms. IdeaBank came highly recommended and they delivered a great result for our business."
Tony Gattari
Tony was General Manager for Harvey Norman Computer and Communications Division, where he oversaw the growth of the division from $12 million to $565 million in 9 years. Since leaving Harvey Norman Tony has been helping businesses succeed through Achievers Group, now having assisted over 150 Australian businesses in the areas of marketing, sales and business strategy.
Tony is a professional business and keynote speaker. His passionate practical, real life and enthusiastic style makes for great entertainment, while at the same time providing effective strategies for business.
